Vivian WeyllThe Sales Queen™ | Creator of InfluenceOS™ | Performance Psychology & Sales Authority

What business did you think Starbucks is in? ☕️

Name: What business did you think Starbucks is in? ☕️
Uploaded: 2024-03-19T17:00:24Z
Channel: Vivian Weyll
Description: This content was created by Vivian Weyll. This content was uploaded by Vivian Weyll. This is a YouTube video titled "What business did you think…

19 Mar 2024

Watch on YouTube

This content was created by Vivian Weyll. This content was uploaded by Vivian Weyll. This is a YouTube video titled "What business did you think Starbucks is in? ☕️" created on March 19, 2024. The content features a single speaker explaining Starbucks' business strategy, emphasizing that Starbucks is not just in the coffee business but created a "third space" for people to work, socialize, and spend time comfortably, which differentiated them in the US market. The video serves as a business education piece.

What business did you think Starbucks is in? No, no, no, no, no. Coffee is not their business. Starbucks identified and addressed a market gap in the US Called the third space. The third space is a place where people can work, spend time, connect with others, socialize. At the time, a lot of restaurants were really obsessed with obsessed with the idea of fast food, and some of them even offered free food if they didn't deliver the food on time. Starbucks changed everything by creating a welcoming space where people could come and work and spend extended periods of time with people and doing things they wanted to do without the pressure of fast service. This approach addressed a significant gap in the US Market and contributed to them becoming a lot more than just a coffee provider. Follow for more business education.