For most small businesses, sales is only 4% of activity but drives the most revenue. Refining sales conversations can turn a $1,000 transaction into a $5,000 repeat purchase by identifying gaps and solving specific problems.
We've found that, you know, with majority of small businesses, the 4% is typically the actual sales process. So if you're going to look at the time aspect and look, you can look at it from numbers, time, and everything else. If you look at this from the time aspect, you know, which amount of time is the most impactful for a business? And typically you'll find the majority of business, in majority of business, it's the sales process. So if you're going to take the 4% of the business, the sales process has got the biggest impact. This is where you could change everything around very quickly. And this may sound crazy because marketing is my background, but I have transitioned into sales probably over the last 5 years and have started focusing on that more. Because if you're looking for a quick win, imagine turning one customer into a repeat buyer. Yeah. Imagine if you could turn a transaction of $1,000 into $5,000, and that's what the sales process is really all about. If you can really drill down specifically on that and understand which gaps or which particular problems you are fixing, With your sales process, you're able to have a much better conversation
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