Sally A CurtisContent Monetization and Legacy Content Strategist

AI Success Stories From Restaurants to Big B

12 Apr 2025 · 2 min

Watch on YouTube

1:52

In this YouTube segment, the host recounts a real-world example of a restaurant owner using an AI tool to boost a grand opening. After the host initially thought the restaurant was a B2C client and considered canceling their account, the owner explained his plan: he identified nearby office buildings, extracted the names of the companies occupying them, and then used the AI platform to pull the employee lists for those companies. He sent a targeted email to every employee, offering a free bottle of wine, a lunch discount, or a free muffin with breakfast as an incentive to attend the grand opening. The digital approach replicated the old‑school practice of handing out flyers, but at scale and with precise targeting. The result was a line of customers on opening day. Sally Curtis then steps in to recap the tactic for the audience, emphasizing the simplicity and effectiveness of the AI‑enabled outreach.

Chapters

Let me give you a quick little story about a restaurant. So in our business, restaurant, in our business, all day, every day, we've got agencies signing up, business coaches signing up, people who are running events, authors, etc. So they sign up, which is normal. Then I see a restaurant signed up and I went, huh, we don't do B2C. So I call up, called up the guy and I said, hey, just let me know, I'm going to cancel your account. You know, we, we don't do B2C. You're a restaurant. He goes, no, no, no, wait, wait, wait. I've watched all your YouTube videos. This will work. I said, okay, cool. What do you got in mind? And so he goes, hey, so I'm opening up my restaurant in 2 weeks. Great. He goes, I'm in, I think it's Seattle, Seattle, middle of the city. He goes, I said, okay, can you go outside, look around, tell me what you see? He goes, I see this building, this building, this building. Great. Can you go in and get the names on the building of the companies that are in those buildings? And he goes and comes back. Puts those companies into our tool, and now he has everyone who works there, and he sends them an email. Hey neighbor, we're opening up in 2 weeks. Would love for you to come down, come down for our grand opening. Here's a voucher for a free bottle of wine with your dinner. Here's a voucher for 20% off your lunch, or here's a free muffin when you buy breakfast. That was as some— it's, it's the same, uh, message that we have done since the '60s and '70s. It's, hey, I'm having a grand opening, but except you'd be going around giving papers to everybody saying, Grand opening, grand opening, grand opening. Come on down for the special deal. Whereas here it's just click, boom, here's the entire, all the people who work in those buildings around him. And at his opening day, it was lines of people, right? So nice, simple, easy.
Okay, so I'm just gonna go back in there and just recap that for others that have, just to make sure that they've got that. This is a Sally nag coming on. So he's got the AI tool, your AI tool,