Being A Visible Leader

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Welcome to the Legacy Leavers series on Success Secrets Exposed. Tune in live every Tuesday at 7 PM Eastern time or Wednesday mornings in Australia on W4CY Radio and Talk4TV. The series showcases experts, changemakers, and disruptors leaving a lasting legacy with those sharing

Good morning, good afternoon, and g'day to you all, and welcome to another episode of Success Secrets Exposed. Today we're going to be talking about being a visible leader, and I'm absolutely excited to be able to share a very, very special guest with you today, Jason Croft. Hi, Sally. Who's a media strategist, a visibility expert, and founder of Media Leads. He has over 30 years in global content creation, from award-winning films to business shows. And Jason has dedicated his career to helping the right voices rise above the noise. So great, going to be great content for lots of you in the audience today. Now he builds video visibility platforms for coaches and consultants, transforming unknown experts into absolutely trusted authorities. And it's critical in this day and age where a world visibility actually equals that credibility. You know, you have to have visibility to be seen and recognized as being credible in the marketplace. And Jason teaches us how to lead by showing up, standing out, and creating content that truly connects in that human way. So we're going to deep dive into being a visible leader and how to use media to build relationships, trust, and impact. So please help me welcome to the stage Jason Croft.

Hello, hello, hello.

Good morning to you. Well, no, actually good afternoon to you. So I should just say hello, hello, hello, shouldn't I?

I try to cover— I try to be global, right? Just the general hello.

You did that very, very well. I was on a call before this to Australians, so I've forgotten about the different time zones. So well done to you. Thank you.

Absolutely. So happy to be here.

Thank you. Now, I know you've got such an exciting inner genius that we share of this, helping people find their own inner genius. And we have that as kindred spirits between both of us. But I'm really, really keen to sort of start our conversation off with, you know, how did you uncover your inner genius of helping others find their inner genius? What's the backstory that's brought you to where you are today?

I think this iteration of it really, I, it came from, you know, being behind the camera for so many years. And about 10 years ago, jumping in front of the camera, just as a marketing initiative. Hey, I have this idea. I'll host it because it's my crazy idea. And that just lit me up and something, something happened, right? Like, this is amazing, this is fantastic. And at the same time, finding my just pull and desire to connect with people one-on-one. And I think all of that came together in terms of, oh wow, there's something to this. I may not be good at it yet. But I love it, and there's some spark here for it. And then when I turned it into helping others, specifically coaches and consultants now, business owners as well, but when I, I flipped that was when I found the results that I did from that first show onto the second show and this wild thing of Multimillionaires, crazy successful people, all these coming on my little shows, right? And this idea of, oh wow, it doesn't matter that I don't have a million subscribers.

Mm-hmm.

And the network of people that I built from that very first show even, who are still dear friends of mine today. That, that just unlocks so much that I haven't heard as many people talk about when it comes to podcasting, video podcasting specifically. And that's really what I've led with, was to both solve the problem of what I call, you know, the unknown expert, you know, and transforming them to a visible leader. Because I felt that for so long with the company I worked with, with me individually. I was like, Yeah. When someone works with me, they love me, but I just, I'm not in front of enough people. And I, and I have those conversations over and over again. And this, as a, as a video platform, helping someone with visibility, is such a step forward in that. So that's, that's the beginnings of all of that.

And I love that you've, that you've used the word evolution, because I think in any career as an entrepreneur, there is those those evolutions. And when you've got that, the ability to find something that lights you up and then serve from that space, there's magic that happens there. And I know lots of people that are listening to the shows, listen to my shows, listen to your shows, they're always saying, I need more leads. But ultimately, so many people actually don't like I'm gonna say, you know, don't like selling, um, but they actually want to be able to have those connections. And this is— this platform in this way, and what you— how you work with people is actually giving them the visibility, but it's also building their networks of their key people that they can play with and collaborate with. Would that be a fair assumption?

Oh, absolutely. I always lead with this idea of constructing a show, having a show in the first place in order to grow a business, not just this promise of content marketing. One day it'll happen, but this needs to affect your bottom line in a positive way from episode 1, right? That person you're across from, bring on your ideal client, bring on strategic partners, right?

Mm-hmm.

Have that conversation and just start that relationship. It's the greatest cold outreach tool for that. But very quickly, and side by side in that, as I alluded to earlier, it's also just the greatest network building tool as well. Just for me, I'm just kind of wired that way, and I found more and more people as well who are like that. I just need a reason. I, I, I just feel weird Reaching out cold on LinkedIn, right? I, I, I don't like it when I get the— those messages, hey, we're in the same industry, we should talk and go on a trip together or something, you know? Like, why? You know? Yeah. But it's— but if I have something like, I'd— there's just something about this person, there could be something here, I'd love to have a conversation. It doesn't even mean Hey, come be on my show right now. But hey, let's have a conversation about that possibility and just start that. It's just having that little bit of a reason is, I don't know, to me, that just, it helps and make it easy because I don't mind this at all. I don't mind the cold outreach in and of itself in terms of like brand new conversations. That's what I live for. Mm-hmm. I just want that little bit of reason to start one and feel like a normal human being instead of just like, hey, You want to connect? Hey, you want to connect? You know, over and over again.

And doesn't it feel like that it's a different version of the business card ninjas that we used to experience if you— if we— if and when we did the, you know, the standard networking events, you'd have that business card ninja that would be flicking the business cards around, being highly visible and annoying everyone. But, you know, they were visible, but not for all of— not for the right reasons.

Exactly.

Yeah. So let's talk about— you've talked— we talked a lot about visibility and there's that inner genius that comes from that and that real human element of connection. But let's just dial it right back and just talk about why does visibility matter, particularly right now, and why is it actually critical for leadership? What are you seeing trending?

It's everything when it comes to differentiating yourself out in this wonderful, noisy, crazy wild world of ours, right? It's so— like, anything that we can do to stand out to our folks, right, the people who are our ideal clients, anything that we can do is going to help us. And the beauty is, certainly for so many of us, we don't need to be Red Bull and have a billion people buy our stuff tomorrow. We need 4 this month, right, to, to have an amazing month to buy. So when we can think in those terms, it's— it just takes the pressure off. And for me, so I work with, I work with some folks who are just fantastic at word of mouth. So Joe Blackburn, do a show with him. He is phenomenal. He's built an incredible coaching business on word of mouth. And that's what he teaches his folks to do. For me, I come at that side by side of when word of mouth works. Mm-hmm. That's when you need this visibility, right? So someone recommends you, hey, you really should talk to Sally. OK, cool. What's the first thing we all do, right? We go search.

Yeah, absolutely.

LinkedIn, Google. Yeah, absolutely. So what is there when that word of mouth works and people are out there recommending you? What's there? Yeah. Oh, wow. OK. Is it nothing? That's a bad sign. Is it horrible? That's really bad. So what's great is that we think that everyone's, everyone's got a podcast and everyone's writing a book and everyone's doing this stuff and the percentages are so absolutely— Yeah. It's so minute. The people, even the people actually posting on LinkedIn, tiny, tiny percentage. And so there's such an opportunity to easily just go from here to, you know, and, and that can make all the difference. When you're a coach closing $50,000 a year clients, you need 2 to make this entire thing worth it, right? To go through this effort. And then after all that as well, just the— it has to work that way for me. Again, it needs to work immediately and all that, but also The beauty is then over time, all the promise of content marketing, all that happens as well. And you grow this brand and this presence and it's a great flywheel, right? Then it just leads to more word of mouth and more recommendations.

Yeah, absolutely. And that's, um, that's that, that piece of, of, of starting and understanding that we don't need to be the Red Bull. And that was such a great example because how many times have, uh, have you had conversations with clients? I know I've had one of these recently where a client started comparing themselves to somebody else that's had a, you know, has got a great backstory of trauma to triumph and that they're doing phenomenal things in the world. And another party is still doing phenomenal things, but they're looking and going, well, it's not as big as that person. But we— and it doesn't need to be. You just need to be making the impact and the dent and building the relationships in your little— in your patch. to make a significant difference for yourself and the people that you serve.

Oh yeah. And that's the beauty. And it's hard. I have to remind myself, you know, I'm sitting here preaching this, and I preach it every day. And yet, I'm human. We're just wired. And now, you know, you, you can't say back to caveman days, but for when, since whenever our we've had some recognition, some public level of recognition, there is just that wiring in us to want more, right? I want— sure, I want a million followers. Of course, that would be great. In general, there's a validation to that. There's, um, all those things, those little markers, because we're just— it just ticks right in here, right?

Yeah. Yeah,

it gets us. But also, sure, that would just make everything else that I'm talking about even better, of course. So it's so important though to remind— in your situation that you brought up with the client you're talking to, especially when you're in that, oh, I only did this, that's when it's so important. Yeah, exactly. That's when it's so important to To have this reminder. And if it needs to be a sticky note on your monitor, right, that it's okay. Hey, there were 10 people that I was in front of yesterday. Awesome. Well, man, that's better than— I mean, that's 10 sales calls, right? Like, that's a day full of calls individually. And I was in front of them one time because I was a podcast guest somewhere, right? That's right. That's the mindset. And you just have to keep reminding yourself, and it's okay that you have to keep reminding yourself because we're just wired for more. We're wired to look up to these folks who are in the spotlight and we compare ourselves to it. Just, it's natural.

Yep. And I love that because we're all doing it. And now we've put it out there that we actually are doing it. So it's okay to do it because it's normal. We just need those reminders, which is awesome. But that is part of the quest when people are on that quest to become visible, to become that thought-after expert. They've only got the ticks and the, you know, the other people to look up that have got certain benchmarks and certain ticks next to benchmarks, but they might not be comparably the right— necessarily the right benchmarks that the other person needs. We've got to find what are our own benchmarks and what's relevant for us right now to start that journey. And that's something that I am listening to you and talking— listening to you and how you've worked with clients. That is something that you do very, very strategically. Yeah.

And that's where, that's always where we start, right? Even if somebody's, you know, word of mouth has worked and they're introduced to me, hey, I wanna start a podcast. It's not, okay, here's the invoice, let's start a podcast. No, it's, hold on, why do you wanna start a podcast? You know, what, what are your goals? Where are we going with this? Why this one that you have in mind? Do you just think, hey, that's what people are doing, I should do it? What? Okay, well, let's step back and let's get that strategy because we do need to figure out what are those benchmarks that are going to matter. Do you need more conversations? Do you need a certain, a certain profile built out so that when word of mouth is working, they see it? Or is it something else entirely? Some people do just have, I want this out in the world. what I have to teach or to help and, and all of that. And that, and that's fine. And I'll always tell folks, I'm the capitalist guy and I know this dynamic. I'm always going to suggest a version that also either grows your, you know, grows your business through that show, because I know that that's the only way it gets sustained over time. is both dollars in to support it, but also seeing results out in the world so that you'll keep going, keep into it. I know you know that firsthand, and you know how hard this is to do on a consistent basis. And if there's no tangible result over time, you're just gonna let it slip away.

Yeah, I think from my experience from podcasting in the, in the early days, it was right I did it because I got asked and I said yes and then went, oh crap, what do I do next? Then you go into the, how am I going to monetize this in advance? You ask— I'm going to say I asked all the wrong questions, but as it relates to you try to put the cart before the horse. For me, like you, who's somebody that naturally networks and attracts and finds the right audience, It is a great platform to build the relationships, build those collaborations and those partnerships. But hey, I'm, you know, I think 4 and a half years in and I've only probably worked that out in the last 12 months that, you know, that's actually the significant reason for it because that's where my inner genius flows into what the opportunity of this is alongside what we do as far as the content creations. And I think that there's that double-edged sword that entrepreneurs and business owners know they need to be visible and go, woohoo, I'm visible, with no strategy, which I'd love you to tell us some stories around. And then they get caught up in that pressure of being everywhere instead of being authentically seen, which is, I know, something that you talk a little bit, a lot around, and turning it in. So I'd love you to tell us some stories and some examples around how people are, you know, overcoming that need to be everywhere, but are seen authentically, and not getting caught up in all of the hype of, of being visible.

Yeah, and that's, that's part of that strategy call in the very beginning, even if they are starting to work with me, right, when we're dialing in that strategy. Let's pick 1 or 2 spots, and it needs to be this— it's a nice concentric circle, right, of where you like to play and where your genius is, right? Because what we're talking about here, certainly I'm recommending video podcasting. It also works for a written blog, a LinkedIn newsletter. You can have a lot of these same dynamics. And if you're— that's just where you shine and you know you'll never do it if you go do— if you try to do the video thing or something like that. Start here, start this strategy here, and then expand.

Yeah.

But there's this concentric circle of, of what you're kind of good at and can do. But where are your people, right? Who, who are your ideal clients and where are they hanging out? To me, that's primary. If I don't like X but All of my clients are there day in and day out, and it's the greatest version of them. I better figure out X, right? I better figure that out. For me, it's LinkedIn. My peeps, they're on LinkedIn. I love being on LinkedIn. Like, that's just a natural thing. So finding that.

Hmm.

And then there's certainly subtleties to all of this. It's great and easy to just sit here and say, Bring on your ideal client, have conversations with them, sell them your stuff, right? Yeah. There's subtleties in all of this that obviously you're not going to, you know, mid-show, so have you thought about my offer? Uh, you know, are you gonna buy from me today? Of course not. It— there's subtleties in it depending on what you offer, but also to get your expertise out. Right. And sometimes that's hard. Sometimes you have a show that's designed in an interview basis that it doesn't come out. So let's— how do we work that in so that your genius is coming out in those shows? And if it's not coming out in the interview, okay, can we, can we stick that on an intro? Can we have your commentary as a consultant on why you picked this topic and you had this conversation with this guest you're about to see, right? Right. Anything we can do to, to level That up. And then something I've, I've watched with one of my clients, Suzanne Taylor Keene, she does a fantastic job. She does a livestream like you do, and then we turn that into a podcast and get that out. And she's got a great extra level of dynamic there that's— she's certainly bringing on strategic partners, potential vendors, ideal clients. Mm-hmm. But also, she's done a phenomenal job on bringing in people with audiences, with these followings. And there's such— we haven't really talked about it yet in this interview, but there is so much power in, you know, power and proximity, right? Like, being next to these folks who, oh, They're on this show. And then, and she does a phenomenal job at this, then when you jump in with this back and forth, like, you do a great job with it. Like, it's, this is, these are 2 experts having a conversation about this thing rather than just the other person. So when you get that proximity and that expert status, it just, it elevates the whole thing. So she's been really purposeful and done a great job. With that, and that, you know, we've, we've watched her, just the people who come on her show and the people she's bringing on as clients are, it's just, it's phenomenal.

Phenomenal. So let's unpack that because I think, um, and I'm going to let you go wild here. Okay. Ready to go wild? Good, good, good.

I'm glad I stretched. Okay. Okay.

You ready to go? So I love that we started the conversation around relationships and we've talked about networking and bringing on clients and all those sorts of things, but, and partners, etc. But there's that, there's the networking, and then there's that proximity networking. So for the, for the audience members that don't, haven't seen or experienced what happens when that proximity takes off strategically, and I'm getting goosebumps thinking about that, can you share more of that? Because you, um, because of the work that you do, you're helping people craft a lot more of that. I'm witness to it, seeing it in different ways, and I've obviously seen that within my own podcast as well. But let's really unpack the difference between what I'm going to call basic networking, which is almost like attending a networking event with the business card ninjas, versus that proximity partnership, collaborative network, and positioning and elevation. that occurs within that.

Yeah, and it, it comes down to intent, for sure. Again, Suzanne's great at this. I think I do a good job with this, in this giving-first aspect. And sometimes that's the show itself. But often, you know, we're doing that in the comments of somebody's post in LinkedIn, you know, and tagging someone and, oh, you need to know this person. It's that kind of intent that Already takes you above the typical networker. Yeah. That you're, you're talking about here. And it— so when you have that, number one, the other, other person who's on that show— now I'm getting chills, this is good— uh, that they sense that energy, right? They get that, that this, this giving energy. And wow, because if you've brought someone on your show and maybe they have an audience of 400,000 people Right. There's— they're saying yes a lot of times because you have that show and maybe you've got a nice track record going, but they, they have a piece of content now they can go put in front of their audience and all of that. And some folks just, hey, I like this, I'm gonna do this all day, right? They— you already have a level of authority just as the host of the show in their minds, in their audience's mind. There's already there. But then when you can dig in, right, whether that's in the topic that you're talking about, and you take it in a direction that isn't just, OK, what's your favorite color? Oh, when did you start that company? You know, and it's just— and if they do have a big audience and they've been on these shows before, they're going to be professional; they're going to be gracious. But there's just, they're going through the motions, right?

Mm-hmm.

But when they can get challenged on something or dig into some new territory that maybe is a passion for them but they're not known for. When you can take that aspect, then that's when a real relationship gets formed, well beyond just, oh yeah, I was on their show, that's cool, you know, they seem nice. Yeah, when you can dig in like that, that changes everything.

Yeah, yeah. And that that level of— it's a totally different level of energetic connection, isn't it? Yeah. And that's where the magic piece happens. And it's the difference between that cooler business card ninja versus that person that you've met at a networking event and you've just totally vibed out and you're just like, oh my God, kindred spirits, etc. There's a very different

Yeah, it's that, it's the, the person at the in-person networking event who, it's their first time, and they're going around introducing people, right? Oh, did you meet— I was just talking to so-and-so. Did you meet them over— that's the difference. And we can talk about it to an extent. Right. But again, it comes back to intention. And I can coach someone around You know, if I'm watching their show or their dynamic, I could say, oh, you know what, if we just did this or this, I can help along those lines. I don't know that I can be prescriptive in, OK, how do you do this? How do you turn yourself into somebody who wants to connect? I don't know to that. Because I think that's so much of it is, is that energy. I can't tell you why I like it. I can't— I can tell you the moment, you know, when it clicked, but I can't tell you why it clicked. I can't tell you why that lights me up or anything else does, right?

Yeah, I, I would probably say I can in that I'm curious and I love the discovery, but there's very different, uh, levels of energetic connection. It's like, oh my God, they That's, that's one of my people. And that's literally the conversation I get off and have with my, with my son. Oh my God, I just met Jason and he's definitely one of my people. And Rory just rolls his eyes. Oh, we've got another one. But he doesn't know the difference of when, you know, when something falls flat or flatlines versus when something's like a high vibrational, this, this is good. There's, you know, something magical can happen here. There's, there's possibilities and opportunities. And that's literally The opportunity is that there is so many opportunities and possibilities that can occur when that, when that click kicks in.

Yeah, and I'm happy that I'm someone who doesn't need to know why too much. You know, I'm happy with— I don't know what it is, I don't know what you call it, I don't know why it's there or when it's not, but I clicked with this person. don't click with this person. I'm fascinated by people. Of course, I like to, you know, I need to put things somewhere like, oh, that was weird. Why was that weird? You know, and I'll process along those lines a little bit. But I don't— again, back to prescriptive. I'm not concerned with, oh, let me figure this out so I can teach this to others. Some people have that skill, and it's phenomenal. Yeah. I don't know that I have that when it comes to this kind of thing, that energy that, I don't know, you feel it, you don't feel it, and, and it means something too. You know, I, I lean into that fact that there's, there's something there, and I, I go that direction.

And that, um, you know, following that that path of that direction, uh, and that insight is really where, um, as you, you're talking about, is the, the opportunity to increase that visibility because you're connecting with, uh, like-minded people at a higher, higher vibration or, you know, higher understanding of the intent, uh, or a shared intent, um, and those sorts of things. And that really is that key of, um, being that visible expert. It's an opportunity to really rise and really shine. Um, and I would use the term of finding the collective, uh, versus just being the individual. You're finding the collective and you're sort of riding the, the waves together. Um, it's, it's the opportunity that I believe podcasting and, uh, video, uh, podcasting does provide the order for the audience.

Oh yeah. And we're at a time right now where The micro content, 16-second things are so important and can blow up, and the 3-hour podcasts are huge, right? And, and they're there for different reasons. It's not— Yeah. It's not that we can't do one or the other. People, when, when they click, it's not that they don't— they have short attention spans, it's that you haven't captured their attention. You just haven't. Because once do, they're all in, even if it's for just a week, right? Think about how we all, when we find somebody new, we're telling people about it. Oh, I love this show. Oh, you have to— and we'll go in and out of it. You know, we'll, we'll look back, it'll be a year, like, oh man, I forgot all about that, you know. But I went deep, you know, during that time. And I listened to everything I could. Yeah. And that's just how we're wired. And so the more that you have there for folks to do that, the better. Because that's just— I know, you know, when I've worked with coaches and, and find somebody and I'm in their world, I just want more. I— it's great that I'm in their program, right? Okay, I have some videos to watch. Cool. I wish they had a book, right? I wish they— because when I go to bed at night, I read. And I'm in this mindset, I'm in this world, and I want to keep my mind going that direction. I want to read any book of theirs, you know. And, and that's just how we're wired. So provide that, all of the things for, for these folks. It's— and again, it's the beauty is it's not because, oh, I need to make a million dollars selling a book, or I need to make a million, you know. I need to have these things in place so that When someone comes into my world, if it's 4 people this month, when they come in, they're blown away.

Yeah.

And they're, and they are all in and, and we've got them and there's connection and we're moving forward.

Yeah. I'm gonna, I love that because, and it is so typical of the conversations that we have with people, that all-in element where, you know, you'll, we've all had that client that said, oh my God, I've been following you for 2 years. You don't know who they are. them and he just suddenly rocked up. I've been following you for 2 years. I've binge-watched all of your shows and now I'm finally ready. Can I work with you? Yep. We've all binge-watched. And what I— sorry, just on that is by having all of those opportunities for them to do that, one of our sayings is that if you're easy to consume, you're inevitable to buy. I love that. Allow people to binge and dive in in multiple ways. Sorry, you were going to say something profound. I could tell by the look on your face.

That's all I do, Sally. It's always— it's all profound.

Yeah,

24/7. It's exhausting. It's really hard to just— I mean, everything. Somebody should be writing all this down.

Thank God it's recorded. Yeah,

that's right. No, I was just gonna agree, like, that's that is just, just how we're wired. Um, and I love that. I love that, that, that saying. And again, having all those pieces out there for folks, there's certainly something to— again, back to concentric circles, right? There's, there's what you consume and you like, but there are all these different learning types, different folks. And I've had— again, back to, to Joe Blackburn, who I was doing, I'm doing a show with— like, he has some serious high-end Amazing clients and he builds it word of mouth. And, and he's had a couple of examples recently where, you know, before we started doing this show, he'd been on a couple of podcast episodes and they, they had already bought. It didn't like tip them over the edge, but they were asking, they're like, oh, you know, I consumed the, the, those episodes. Where, where, where's everything else?

Hmm.

Like, what are you talking about? I just, you know, you've got the laundry list of happy clients and every, all the value I can give you. But we're just wired that we want more. And he's, he's looked at that and like, oh, this is, this is an interesting dynamic here to like, oh, this is important. I need to have more of this stuff.

So let's, let's now talk about the more. Um, and you've just reminded me that was my son's first word. Uh, it was more, food-related of course, so that was interesting too. Weird insight. Let's talk about how people get stuck on the more and they start going out to the multiple platforms and they do get themselves into what I'm just going to call burnout, content creation burnout and blah. How do people stay purposeful and intentful as it relates to doing something very strategic with the content that they're creating. So a podcast is a great place to start because it does increase the visibility, opens up the networks like we've talked about, and obviously can be reutilized in different types of content. But what do you suggest for people to keep that— those visibility results high and the burnout low?

Yeah, certainly constantly testing what's working, right? And, and if,

you

know, you're— And if you're 10, you know, 10 months into an initiative and you're— it's not doing anything for you, okay, we need to evaluate. You've put in enough time so that you, you have enough data Around this. At the same time, fingers pointing at me, right? It's when something has been working for those 10 months, it's still working, it's going strong. It's like, yeah, but you know, there's this new thing that

brought shiny objects.

Exactly. And I could really be creative doing this because I'm kind of bored doing that, you know. So that's the other, other side of it too. to stop. And, you know, if you have the bandwidth to expand into these other things, and hopefully you, you build it strategically, right? Yeah. And, and if you're prone to this, you can wire it in from the beginning. Like, I know I am. I'm going to use these metrics, you know, again, back to those, those ticks and the, you know, those things that we need to measure that actually mean something. And I'm going to continue to measure those. And that is what I'm going going to use as a barometer to, you know, do I go into this new direction or not? And, and also not just should I or not and going and splitting my time, but let's do it strategically. Let's hire someone who's an expert in this platform or running ads to then take that next step because this is still working. I want to keep going and I'm doing really great at it. That's the hardest thing in the world, certainly is for me, to just do the same thing over and over. Every successful business person out there that you talk to will tell you that same thing: consistency. Be boring. Same thing over and over in, you know, of course, energetic and amazing, wonderful ways, but it's on repeat. And again, back to looking at ourselves as consumers. Yeah, I mean, I've watched the same talk from Daniel Priestley 100 different ways. I love it all, right? And I still take it in, you know. I don't go, oh, he's talking about this again. No, I'm like, okay, thank you for the reminder, I needed that again.

Yeah.

And we're on. And so, but when it comes to what we're doing, you're like, oh man, I, I said that last year, I can't say it again. Exactly.

We all think that, but the reality of it is we actually need to hear it at least 3 times. I reckon it's 7 before it actually sinks in. And I'm going to go back to Sally nag. There's a Sally nag coming, folks. And just one of my throwaway lines is the money's in the boring, which one of my coaches has said to me repeatedly. So, you know, that's where it comes from. And, and the money is in the boring, but we do, guilty as charged, want to chase the bright shiny things. And you touched on bringing in the right expert. I think in my experience is, you know, when something starts to get boring and it's, you know, but it's working, that's the time to replicate yourself with another party. So you're duplicating your opportunity. So you may be able to look at something new that's a little bit exciting whilst still doing the thing that's absolutely working because the money's in the

Oh, perfectly put. Oh, I totally agree.

Mind blown. That was a great— that's Sally's takeaway for Sally today. Beautiful. Yeah, which is awesome. And the key point about, you know, how often do we watch, as you talked about Daniel Priestley, and, you know, you hear the new insight, how often do you watch the same movie that's a favorite of yours that you don't, and you don't remember that line being in it? You know, you have the opportunity to, to reutilize the same, the same content or the same conversations or the same topics because it'll come out differently and it will be heard differently.

Oh yeah, it— because we're in— yeah, we're in different places all the time, right? You'll go back and, oh yeah, it's— that's— it's those connections. I always— I think about that too when I get Almost frustrating. I love— I listen to books constantly, love business books. I love that. And it is frustrating to not remember everything or recall everything. You know, it's in there somewhere, but, you know, and it gets frustrating and you get into this, why am I even doing this in the first place? Why am I even listening to this if, if I couldn't even tell you why I listened to it the next month?

Yeah.

But where I, I sat into it, and it is the fact that just what happens when I'm listening first time, third time, just what happens. It's on the day my Todoist list, right, gets in there of like, oh, that clicked. I pulled off to the side of the road because this happened. Yeah. And this thought like, oh, I could do that with this, and that's, and that's worth it right there. And hopefully, maybe it's the optimist in me, hopefully just having all of that in there over and over and over again also is, is leading to connections that I wouldn't otherwise put together, even if I'm not consciously going, oh, that's right, on page 47, Alex Hormozi said this. But Couldn't tell you, but maybe those, those threads are still connecting.

Yeah, absolutely. And that's those penny-drop moments. And that reminds me another one of my favorite quotes, which is, when the student is ready, the teacher appears. Even though the teacher's been, you know, telling, telling that lesson for a while, but when we're ready to hear it or join the dots of it is when it all, all sorts of, sorts of lands. And that Those elements that we've talked about networking, we've talked about the partnerships and the proximity, and now those penny drop aha moments of where we've had a repeating conversation and we've been doing our thing, the money's in the boring. Aren't they all the opportunities that are presented with, with the ability to have a great podcast platform and be in people's worlds in this manner?

Absolutely, absolutely. And And I think there's— as much as I love this aspect, and I think it's critical to have it, it's also really important to have that solo content out there again to rise above maybe other folks in your industry and to continue that because it just makes your level of, you know, perceived authority even stronger during those interviews if someone has consumed that. So it's another layer that I've really jumped in. I started a new show just to be a solo show, but you can incorporate both, right, right into the same. You can have solo episodes and interviews and all that stuff, and, and basically you can do whatever you want. You know, when you have your own show, you can do whatever you want. It's great. That's another aspect. I really like that. I can do what I want. I take, I take my advice most of the time and have on, you know, potential clients. Sometimes it's just like, oh, I want to talk to that person. And so I bring them on. So yeah.

So let's talk about, and we'll just, as you know, I knew we'd have a really exciting conversation and we've got to the, we're getting to the end faster than I anticipated, which is always the case when it's an exciting conversation. And Chuck's just said how enlightened enlightening the conversation's been, which is awesome. So thank you, Chuck. Thank you. What do you— what haven't we covered? And I know we've sort of gone around in lots of different areas. What haven't we covered that you feel we need really, the audience really needs to know to get past that visibility of look at me and to that visibility of a authority where they really are becoming that expert and they're standing above the crowd? What have we missed?

Yeah, I think, I think a big aha for me was being able to explain it in a way that is, this isn't about, you know, visibility of, hey everyone, look at me, like you just described. It's, hey, look at this thing, right? Look at what's possible for you. Look how my company can help you, right? That it's— I think Daniel Priestley actually, you know, talks about that as well when he's talking about key person of influence. It's not about, hey, look at me. It's showing— it's, it's, look where I'm pointing the spotlight, right? And I love that idea because for most of us, that takes the pressure off, right?

Yeah.

For most of us, there's absolutely exceptions out there. For most of us, this isn't a big ego play. I mean, for me it is. But that's just everything I do is an ego play. So, you know, whatever. But for most normal people, it's about this thing. Hey, there's something clicking here. I just, I help people in this way and I know they get really great results. And maybe I should do a better job talking about that more when I'm saying being a visible leader, when I'm talking about visibility. That's why I talk about it differently than personal brand, because personal brand is just loaded. Yeah. with that. And I'm not against that at all. I, I'm on board. That's why I do what I do for folks, because you are building that and it's absolutely necessary. It's just so loaded of, you know, influencer and this and that. And oh, that's not what I'm— that's not what we're talking about. So it's, it's not about that. It is about this visibility in service of how you're helping people.

That's,

that's that

different

I think,

yeah, and I think that you've just nailed it there for me, that in service of. So, um, I always like to say when I'm talking to experts, you know, don't be frightened of giving your best stuff away because ultimately what you're doing is you're shining the light on the steps people can actually take. You're helping them see their forward movement with you and through you, even if they may not be purchasing from you yet. And that's by giving people that forward movement, just as you said Dan Priestley does with shining the light on it. Sort of, here are the steps that I know that works and work out which, you know, what steps you're going to take. Giving people that opportunity to discover for themselves the forward movement that they need because they hear that in that moment right then and they join a dot and they can take action around it. Um, is the— is that visible leader opportunity.

Oh yeah, and that is— that's the piece, right? Like, that's— you, you talked about it earlier, like, when, when it's the right time, right? And so they're all gonna— and you just keep feeding, right? This is the— here's some information, take this, run with it, play with it, go do— like, this— these are concepts, these are ideas.

Yeah.

Nothing works until you start doing it. So go do and figure out, hey, do you need help? Do you gonna— are you gonna hire me tomorrow because you've figured this out? Okay, maybe, maybe in 6 months, maybe never. And somebody will— like, it's all— I agree with you 100%. Give everything away. Like, there's just more and more and more out there to give away and talk about.

Now, I know we could continue with that conversation, but I would love the audience know a little bit more about, um, how they can connect with you and how you can actually help them move forward in the last couple of minutes that we have. So tell us about you and what you offer, please, Jason.

Absolutely. Easiest way is to go to thejasoncroft.com. Back to that obnoxious, you know, what was the most obnoxious URL I could have? OK, thejasoncroft.com. So go there. It'll lead to everything else, whether it's my agency with media leads or the shows I'm doing right now. That's the best way to get, get in touch with me. I'm really helping coaches, consultants right now go from that unknown expert to visible leader. Usually that takes the form of a video podcast first. Where I'm trying to do better, and hopefully have conveyed a little bit in this show, is, is that strategy piece that goes along with it. that's always there. And I say do better, meaning let people know that's what we do. Because for years, the clients have like, oh, I need video help. Oh, I need podcast help. And then they get the strategy and the new way to do business or, you know, creative approaches. They're like, I had no idea this was happening. So I'm trying to do a better job weaving that in because that's, again, that's the fun stuff. And that's the stuff that's going to make a difference.

I'm so glad you've said that. Yeah, that was the— and I would just want to end on that. When we first spoke for the first time, it was that strategic nature of, you know, understanding it highly strategically before you get going versus, you know, like I've done it, you know, backwards way around. It was your strategic inner genius that always impressed me. So I'm glad you've ended Well, thank

you.

It's absolutely perfect because that is definitely your inner genius, the strategic nature of creating a podcast that works, that monetizes and grows a business. So thank you very much. We are going to need to wrap up. Jason, an absolute pleasure conversing with you. Thank you for all of your insights that you have shared with today and given all of the forward movement that you've given people with all of those insights. insights and stories that you've shared. Thank you very, very much.

Oh, you're quite welcome. Thank you so much for having me. I knew we'd have a phenomenal, fast conversation, like as we have before, and it certainly has been the case tonight. So thank you so much.

You're very welcome. Thank you very much again. And everyone, we will look forward to seeing you on another episode of Success Secrets Exposed very soon. Thank you and take care. See you soon. Bye.

Remember, if you want to be sought after and sold out, as well as being known as the obvious expert in your industry, you need to speak with Sally, our host of Success Secrets Exposed. Sally is the founder of Monetize Your Content, a done-for-you content marketing agency that helps you be easy to buy. See you next week on another episode of Success Secrets Exposed. Tune in live every Tuesday at 7 PM Eastern Time, or Wednesday mornings in Australia, on W4CY Radio and Talk4TV. Thank you.