Sally CurtisContent Monetization and Legacy Content Strategist

Boost Your Content Strategy

18 Mar 2024 · 1 min

Watch on YouTube

0:31

Sally Curtis recommends reviewing your own LinkedIn posts from the past few months, copying the ones with the most comments, and highlighting recurring words and phrases. This shows you what themes actually engage your followers so you can build your content strategy around them.

Part of the market research we do as it relates to content that resonates is, you know, I'll say to a client, go across to your LinkedIn and go for the last couple of months, copy and paste the, you know, your most popular posts that have got the most comments and actually just highlight the common word, the common phrases or the common words. That's part of how we find common themes and phrases and that resonance with the audience.