Most creators get stuck making content without a strategy, burning out with poor returns. This framework splits content into three types: relationship-building, revenue-driving, and resonance-building, which uses visual storytelling to help audiences see their own transformation. For coaches and consultants especially, resonance creates the trust that turns viewers into buyers.
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So let's talk content marketing strategy. Now HubSpot tell us that the search term content marketing strategy is one of the most searched terms as it relates to content and marketing, and it's been my experience that we actually lose focus of why we're actually creating the content, which is to drive sales. And we get stuck in creation mode. And when we get stuck in creation mode, there's no clear strategy. Hence the fatigue and ROI issues that we all experience at different times going through our content creation journey and our content monetization journey as we grow as thought leaders and experts. HubSpot also goes on to say that there's actually 2 types of content. I personally believe there's 3. So the 3 types that I believe there is, 2 of which HubSpot agree with me and the extra one is mine. I believe the 3 types are relationship building, which is, is both planned and in the moment. So it's that marketing element. Then there's revenue driving, which is the business development component. This is more strategic. It's choreographed. It approaches and helps the lead work with you. It's choreographed and leads them towards something, leads them towards your event, your program, etc. So it's strategically choreographed. And the 3rd type of content is the resonance-building content. Goes beyond the first 2 and enables the audience to see themselves in the content. They can envision the transformation that you can help them them have. So that's where that visual element comes in, that trust, that resonance, that they can see themselves, that mirror reflection. Just like stories touch our heart, images connect to our souls. Carefully selective emotive images will help you enlist your audience so they can envision their future by working with you, and they can allow themselves to see the transformation. Now, that element is very very important if you're in the coaching and consulting space. You need to be able to build trust and have that high resonance with your audience that they go, wow, she or he gets me. Hope that's helped. Some tips on how to monetize your content.
