Sally Curtis pitches a brainstorming event where customers, staff, and VIPs generate local marketing ideas on Post-it notes. She says 20 people once produced 300 unique ideas, and the sessions build customer loyalty and word-of-mouth through community collaboration.
Hi, my name's Sally Curtis, and I would love to answer your question, what would I do? But let me start first by saying what I believe makes a difference in marketing and local area marketing strategies, and that's those little things, the little things that you do on a daily basis that all add up and accumulate to the greater outcome that clients are actually looking for. It's what you do as individuals, it's what you do as a team, and it's what you do as part of your corporate identity that really does make make a difference to your marketing and the outcomes that you're looking for for your business. So that's a little bit about what I believe. Now let me share with you what it is that I would actually do that's a little bit different, and that's to answer that question that you had in your SEEK advertisement. Previously, I believe you've done the world's biggest vanilla slice, and of course you've done some great things with the Sala art campaigns that go around the place. One of the things that I love doing is engaging clients to really find those leverage points. And one of the things I'd love to do is a VIP-style event where you actually invite your current customers, your VIP customers, and even those lapsed customers. And perhaps we could do something like a fun brainstorming session, make it into a bit of a game so they've got a takeaway and a learning that they can take into their life and business. And we'd call it something along the lines of Post-it Note Your Way to Success. I've done this a number of times with clients, and as an example, we've had 20 people in a room previously and come up with 300 unique ideas. Now, with your particular scenario, we'd be inviting and asking your marketplace, your community, to come along and be participatory in this. And what this enables us to then find is fun, fresh, and funky ideas that are really, really relevant to your audience because it's your audience that are coming up with them. What this also does is help us maximize and leverage your existing knowledge that your customers have about your business and existing expectations and the way in which that they see you. It also enables us to gain more buy-in from your clients past present and VIP, as well as your staff members. They come up with great and really relevant Adelaide-based ideas and suggestions. And what this also does is it transpires and brings to the surface those really strong supporters of you and your business, which is a great way to leverage and maximize opportunities because you really do discover who is keen to collaborate with you. And if you've got collaborative partners and doing some really great things in your community, that can only drive word of mouth and lots of those other really strong humanized local area marketing strategies. So I really look forward to talking with you more. I hope that's given you a little teeny, teeny insight into the, the way that I think and the way in which I could add value. Obviously, my resume and CV is quite extensive, so please have a look at that, and I'm available for a chat or a conversation at any time. Thank you very much. Thank you so much and have a great day. Cheers, bye!
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