Sally A CurtisContent Monetization and Legacy Content Strategist

How do you overcome that reluctance to get out there on social media?

12 Nov 2023 · 1 min

Watch on YouTube

1:26

In this coaching monologue, the speaker addresses creators' hesitation to engage on social media by urging them to move away from overt self‑promotion and instead share the "boring" educational content that their audience actually needs. They explain that creators are often years ahead of their audience’s knowledge, so the insights they possess are valuable. The speaker recommends mapping out thought‑leadership topics, ensuring brand consistency, and, if posting feels daunting, hiring someone to schedule and publish the content so the work gets done without the creator having to directly manage it. The overall message is a practical, no‑excuses approach to consistently delivering valuable content and overcoming the fear of posting.

Chapters

So first, first off, when you talk about promotion, what that means to me is I've got an event, I've got an event, buy my book, buy my stuff, buy my stuff. Everyone's over that. We all get sick of that. That's where that educational content comes into play. And if Dale has said to you, why don't you post that, and you screwed up your face because you didn't think that it's good enough. That's exactly the content that's needed, because remember, you're 5, 3, 5, or 10 years ahead of where your audience is. You've already transformed, you've already grown. Your audience needs what you've actually got. One of the phrases I use a lot when I'm on podcasts is the money's in the boring. Whatever you've become bored of, your audience needs right now, or a new audience that you can open up and Sorry, I'm going into bossy teacher mode. So just map something out, map some of that thought leadership out, get somebody to create it for you so you feel— so it feels beautiful to you and you're proud of it. That's where that brand consistency comes in. And if you don't want to post it, get somebody else to schedule and post it for you, and then you're not responsible. It just gets done for you and you have to suck it up and deal with it. So first thing