Peter Nichols, an octogenarian helping retirees find joy after work, turned his books into multiple content formats to reach new audiences. The hosts show how search data and audience research reveal hidden monetization opportunities, and how repurposing existing material into different formats creates new revenue streams.
This is where we sort of help somebody monetize that's got lots and lots of content. There's so many opportunities that are hidden away that you can actually get out to the public because most people, when they're prolific content writers like you are, they've got a message to share. They want to really help people. But if people can't— you've got the search terms and you've got all those elements, but also having a look at what else people have searched, and that'll give you some clues as to what type of content to write. Or what people are searching for.
Love that. Love that. Right. Speaking. Speaking. You said, you said all your speaker buddies weren't getting, weren't getting work and stuff like that, and you've helped them. Have you got any stories that, that, you know, we can talk about? This, this person's now doing this, this, and this because of the content that they're putting out.
Oh, which one? Which one? I think one of my favorite ones, and he may be on, so I'll, I'll, uh, on listening to us, is a gentleman by the name of Peter Nichols. Um, and he's in his 80s. And he helps people transition from retirement to a life of joy, remembering all the things that they used to enjoy when they were younger. So helps through that process and that identity crisis that they sometimes have and that transitional process that they go through. And what Peter's done really, really well is, yes, he has written a number of books and we have actually helped him repurpose a number of those books.
