Two creators discuss preventing burnout by focusing on what works instead of chasing trends. They recommend podcasting as a repurposable channel and suggest reviewing initiatives at ten months to decide whether to keep, tweak, or quit.
they do get themselves into what I'm just going to call burnout, content creation burnout and blah. How do people stay purposeful and intentful as it relates to doing something very strategic with the content that they're creating? A podcast is a great place to start because it does increase the visibility, opens up the networks like we've talked about, and obviously can be reutilized in different types of content. What do you suggest for people to keep that, those visibility results high and the burnout low?
Yeah, certainly, constantly testing what's working. Right? And if, you know, you're, and if you're, you know, 10 months into an initiative, And you're— it's not doing anything for you. Okay, we need to evaluate. You've put in enough time so that you, you have enough data around this. At the same time, fingers pointing at me, right? It's when something has been working for those 10 months, it's still working, it's going strong, like, yeah, but you know, there's this new thing that—
Brought shiny objects.
Exactly. And I could really be creative doing this because I'm kind of bored doing that, you know. So that's the other, other side of it, to, to stop. And, you know, if you have the bandwidth to expand into these other things, and hopefully you, you build it strategically, right? And, and if you're prone to this, you can wire it in from the beginning. Like, I know I am.
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