Record everything you present, transcribe it, then hunt for gold nuggets—the one-liners that become social posts. A 700-word article yields about twenty posts. Swap drafts with colleagues to spot insights you'd miss alone.
My first strongest tip is never ever ever be frightened of giving your best stuff away, because if you're posting on social media, as much as we think they're going to join the dots, people don't. But it is a common, common fear that I hear from speakers, especially that have been managers of speakers. If you're doing presentations, if you're writing content or article or anything like that, then let me do the articles first and then I'll come to the presentation. If you've written any articles or you've got training manuals or your notes, there'll be little one-liner elements within that structure. There is— I haven't got something at hand where I can show you, but I literally will go through a printed document and just highlight questions, you know, little insights, etc. As it relates to your 45-minute presentations, record everything that you do. If you're doing a presentation, um, to online or in face-to-face and it's not actually recorded, get yourself one of those little microphones and record it. However, the easiest way to repurpose and get into the habit of consistently repurpose is to not use the audio or the video element. It's actually easier to see the gold nuggets in printed version. So always transcribe into written, into printed format to get into your repurposing, because when you see it as a written document, you can actually highlight things. Go into bossy teacher mode, look for little elements, and often the gold nugget is often at the end of a paragraph. So just look for the little one-liners. To give you an idea, from a 700-word article, we could usually get 20, uh, social media posts from it on average. So there's— and the trouble is, I will also say this, when it relates to our own content, we often can't read the label, our label, when we sit inside our jar. We don't see our inner genius like somebody else sees it. So this is where you have an office It's a great opportunity to collaborate amongst yourself and perhaps swap or trade articles and see what somebody else sees in it, because that's— you'll only see it when you can actually— somebody else is showing it to you.
The Coaches Results Express: How to Build a Thriving Coaching Business That Actually Works
