A broadcaster with 25 years on air and 20,000 hours of experience explains how his media background shapes his approach to digital marketing. He credits the intimate, hands-on nature of broadcasting with teaching him what actually works online.
I spent 25 years in the industry, 17 of them on the national stage. And as you indicated in the introduction, we actually did the math one day and figured out that it was over 20,000 hours of broadcasting. I was even surprised.
Hmm.
But having said that, I think that what I really did was I took that experience and I let it permeate my thoughts and ideas and my point of view. About digital, about social, about business, about entrepreneurship in many ways. And I think it not only did it help, um, you know, permeate what I think about it, but really the, the learning and the teaching that came from that, from being in the media, really helped me to see things in a slightly different way. Let me paint a picture for you. In the broadcasting world, you are in a position where It's usually a small crew of people. I wouldn't say necessarily skeletal, but often
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