INTRODUCTION CONTENT MONETIZATION

So I often get asked, Sally, tell us about this 2-year content marketing plan that you do. And the reason this comes up in questions a lot is because we've become best known for turning books into 2 years' worth of social media posts. So let me just explain that concept for you. You've spent ages, sometimes years, sometimes, you know, long, long, long periods of time birthing this book. You spent a lot of your wisdom and shared a lot of your wisdom in this book, so that it's highly valuable. It's got a mountain of your energy in it. But the best way to now share that and leverage that book and get people more enthusiastic about purchasing the book or the program that it's selling into, or your coaching, etc., is to turn that book into bite-sized content, which, as I've said before, is easy for your audience to consume. Therefore, it makes you very easy to buy as well because you keep them coming back for more, you're compelling, you're engaging, etc. But one of the strategies that we utilize as it relates to creating that 2-year marketing plan, and that's in a concept, obviously you need to be able to adapt and change as it relates to being relevant and on time and in time as it relates to what's going on in the world at the time as well. But what we do is we create generally between 5 and 7 visual campaigns for our clients from their content within the book, and those 7 campaigns are positioning you as the thought leader, the expert, so building your credibility, positioning you. We also help you to position your client, e.g., help them see and help them envision the transformation that you actually can help them have, that transformation that they're seeking. The 3rd campaign is obviously around your thought leadership and educating your audience on tips and tools, etc. One of the biggest missing elements when we did an influencer diagnostic was the educational element. Most people don't share enough of that educational content, so obviously that's a huge focus for us. One of the other campaigns, visual campaigns we create, is called the Sense Maker campaign. This is sort of like infographics in steps where you're stepping things out, which is why looking back at some of that content that you've created or some of those idea threads and turning it into checklists and those sorts of things is ideal. So that's that sensemaker type campaign. Then of course, no doubt within a book, if you're a thought leader, you've probably posed and asked questions. Question campaigns are a great way to build up engagement and help— really good to choreograph your content as it relates to events, etc., that you're filling up. Then of course you've got your promotional content, especially if we're working on a book that's not yet launched. We would create promotional campaigns as it relates to the book and then any quizzes that are involved with the book or any content to revert back to the book or any programs that you're selling. So we would create promotional campaigns as well. And then of course you've got your, the 7th and the last visual campaign that we create, which are around case studies and testimonials. So that gives you a bit of an idea. So our 2-year content plan and strategy as it relates to turning books into awesome lead-generating assets is we create 7 types of visual campaigns from the inner genius that you've expressed in your book. So we help you create that long life of your book, and it's certainly something that you can do for yourself once you know what types of campaigns to create. So I hope that's been helpful.