Sally teaches low-cost tactics to become the local expert in your community: partnerships, competitions, open days, networking events. Selling to existing customers is 60-70% easier than finding new ones, and partnering with other businesses lets you tap into their client bases.
Chapters
Hi, Sally here. I'm looking forward to catching up with you at an upcoming workshop. I'm going to be talking during this workshop on local area marketing and how you can become a local area marketing expert very easily and quickly. But what is local area marketing? Well, it's really about making you the local hero of your community in your local area. Building your credibility, your visibility, as well as your identity as the go-to person in your industry. We're also going to talk about how you can actually utilise and do a variety of different strategies that are local area marketing strategies. We'll talk about collaborative partnerships, we'll talk about competitions, we'll talk about open days, and we'll also talk about how you can network and create VIP nights. So there's a whole range of different strategies that you can do really, really simply in your business at low cost that all come under that banner of local area marketing. What I also want to share with you is a really fascinating marketing statistic, and I'm just going to put that up on the screen. And the bottom line of this actual statistic is that, yes, as many of you probably already know, selling to an existing customer is generally 60 to 70% easier or more likely of you getting a sale. But what many people don't realize is that those numbers can actually work for you when you actually team up with other business owners and utilize and do a collaborative partnership, for example, where you're actually tapping into other people's existing client existing database, and you're actually increasing those percentages much closer to that 60% instead of down to where that sort of 5% is when you're looking for new customers. So the strategies that we're going to be sharing is all around how you can actually. Implement these in your business to increase your sales conversions, access more ideal clients, and really drive and grow your business. What I'm also going to do during the workshop is actually share with you some local area marketing excellent examples, and some of those examples will include some great scenarios from a real estate agent, a variety of different adverts across a number of different industries. I'll also share with you some dental practices scenarios that I've seen around that are really relevant for local area marketing, and many, many others. So I've got lots of examples to share with you. The reason I do this is because if you see the simplicity in them and the magic in them, you can actually take it back and implement it into your own business. And that's what this workshop is all about— enabling you to have some really clear, quick, easy strategies to grow your business. Look forward to meeting you soon. Have a great day.
