Sally Curtis turned a single 90-minute presentation into a full product suite: nine video clips, a two-day masterclass, a training manual, and an online mini-program. She transcribed the footage and used it to design the curriculum, showing how to extract maximum value from one piece of content.
Chapters
down how many of these little suckers have you got sitting in drawers somewhere with lots of content pieces on it? I have files on these called printing. There's gold in that printing file. Here is a little example of mine. I did, and this is going back quite a number of years, I did another presentation. This was before I started recording my presentations, but in this case I was lucky enough that somebody, the person I was speaking at the event did have a videographer there, so we did in actual fact record this event. It was a 90-minute presentation, it was recorded live. What I went on to do fairly closely after creating or doing that presentation was I did actually edit that big video down into 9 other videos, into some smaller videos. But then it sat on this USB for a very long time until I thought, oh, I might be able to do something with that. And I was trying to work out and write articles and do some content. So I actually got those videos transcribed. That transcription, because it was again laid out because I'd done a presentation, I did turn into a 2-day masterclass. And a content book that went with that masterclass, like a training manual. And then when I found all of those assets sitting on this USB, I was able to bring that all together and turn it into an online mini program, all starting from a 90-minute presentation, transcriptions that turned into a training manual, and then bundling them all together to create a new product through content that I'd previously
