Tame Your Dragons of Distraction for Empath Entrepreneurs

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Welcome to Success Secrets Exposed with Sally A. Curtis, where we share stories of challenge, success, and inspiration, along with practical tips and strategies to move you forward to your success. And now, here is your host, Sally A. Curtis.

Good evening, good morning, and good day to you all, and welcome to another episode of Success Secrets Exposed. I'm very, very excited to be sharing with you today because I have a very, very special and dear friend and very special guest for you today. Today we're going to be talking about amplifying your authority and the different ways in which you can do just that. So for those that are actually new to the show, let me give you a little bit of a backstory of who I am and what I do. So I'm a I'm a content repurposing whiz, and I work with authors who speak, and I help them leverage their existing content into new profits, effectively creating for them a library of reusable brand assets. For example, we turn their books into 2 years' worth of social media posts, and what that does is that actually helps them be more consistent and helps them leverage their existing content and helps to amplify their visibility their credibility and their profitability. But today, as I said, we're going to talk to you about amplifying your authority. And I have a very, very special guest, Divya, who's also a very dear friend, and she is an absolute expert in this authority space. So let me tell you why she is so. She's a 10 times— that's right, 10 times number one bestselling author. She's a business growth strategist. Motivational speaker. She partners with high-achieving business owners, those experts that are really on the rise, plus Fortune 500 and Fortune 50 leaders, those that are ready to play full out and experience that real joy of really impacting others and as a result expanding their reach, the businesses that they work in, and the revenue for their company and the success for themselves. Divya and her team have helped 165 authors become number one bestsellers also and helped them garner 6-figure opportunities. Divya is committed to helping people move through the transformational journey of becoming influential leaders for life. As a thought leader herself, she is a regular contributor and a prominent— in prominent publications like Forbes magazine, Entrepreneur, CEO World Magazine, Addicted to Success, and International Coaching News. And she's also been a radio personality and a host for the past 5 years across multiple platforms. So please, with a very, very warm welcome, please help me welcome to the show Divya.

Thank you for having me on your show, Sally. It's an honor.

You're very welcome. I'm thrilled to be able to finally share you with a little bit more even of you with my community. So thank you very much for joining me. I really, really appreciate it.

Such a pleasure.

Yeah. Can I ask, I'd love to do— I know I've done a bit of an intro, but can we do a bit of a deep dive into the backstory of Authority and your publishing? And clearly you love to write and it's a gift because you do it so effortlessly. And I look at people that do that and go, oh my God, how do they do that? Because writing's not something that's as easy for me. But you really have helped people make that process that can feel complex become quite easy. So obviously there's some inner genius elements in this. So tell us a bit more about the backstory of that.

Absolutely. So it begins when I was a child. I used to love reading books because it would open up All these new places. I'd be sitting up in the— I had a couple of favorite trees in our backyard, and I just kind of climbed and read books. And at the same time, you know, my imagination would take flight, and I would— I used to write poems and short stories. And of course, anybody who visited our house had to suffer through those. So anybody who's listening, folks, I apologize for having to put you through that. And then fast forward I kind of lost touch with it, although I still always enjoyed reading books. You know, books has been like one of my favorite things to go to. So that piece didn't escape from my life. So as I transitioned from the corporate into becoming a coach, so while I was doing that, I had done a lot of leadership volunteer work. And somebody must have recommended me to one of the indie publishers, and indie publishers reached out to me and said that, oh, you know, we're doing this book with multiple authors, and the— don't remember exactly, but profits or proceeds kind of are going to go to Children. And of course, you know, that definitely touched my heart. And I said, oh yeah, you know, it's one chapter. I can write it. I can share my story. I cannot tell you, that was one of the hardest things I had to do. I would sit there, I'd sit in front of the computer, I'd freeze. I'd try a recorder, I'd freeze. I would take a notebook, Because I researched, like, okay, you know, I'm Googling things. Okay, what can you do to write with ease? And I was stuck. So she'd keep on reaching out to me, very, very generous of heart. And I'd say, oh, just give me a few more days, just give me a few, few more days. But that fear just took root in me. And then she said, you know what, I really appreciate you partaking in this. I cannot hold back any of the other authors because of you. And that's when that light bulb went on that here I am, I'm writing because I want to help people. And guess what I'm doing here? I'm holding people up. So sometimes we can get so wrapped up in our fears and saboteurs that we don't even see it. We are not even aware of it. We are in this place of judgment. So basically, that was the beginning of the book. I ate a lot of humble pies made of dirt. And I did get through it, clenching my teeth, and I finished it, submitted it. it did get published, it became number one bestselling book, which was so thrilling. That said, from there on, coming from neuroscience background and having the research background and science and all that, I'm like, I'm going to figure this thing out. I'm going to go and like open up the lion's mouth and like, you know, grab those teeth. I'm not going to be scared of that. I mean, of course I was still very scared.

Yeah.

And then as I started doing it and getting into it, facing my fears, I started writing books. And then it became easy. Like, I was spitting books out quite quickly. And like, people started asking me questions, oh, how are you doing? And I was sitting down one day with my coach and he goes, how are you writing those books? so fast. I'm like, oh, this is how I write. And he goes, okay, just stop here. I'm like, okay. And he said that you got a process.

Yeah.

And what's interesting about your process is that you're customizing to every book that you're writing. So then, yeah, then the rest was history. So even though there was a structure, yet there was freedom. And that's where, like, you know, I often say that within the structure lies the freedom.

Mm-hmm.

So then people started asking, and after that I was taken for a ride by a couple of indie publishers, paid thousands of dollars, and then boom, they're gone and everything. And I decided, like, you know, authors put a piece of their heart and soul out there, especially if you're writing something about your show story, or even if you're sharing your experiences. I said, I'm going to— again, I said like, okay, let's find a solution for that. And I went ahead, built my own team, and that started the journey. And we have helped so many authors, and it's so beautiful, so beautiful to help people share their story and make a difference.

And as you say, have— make a difference through having that voice and simply sharing the elements from within their heart. I love— and I know we've talked about that you had a process. I hadn't heard you talk about the process with the freedom in it because, as you know, I have become systemized and people comment and talk, say, you know, you're so organized, you're so systemized. But that wasn't my life previously. I've learned this to me is a learned skill. And as much as I like structure, I'm a big— one of the biggest rebels out there as Well, so I like the racetrack, but I want to be able to go, you know, you know, bend the rules and all those sorts of things. So I really love that phrase of, you know, within the structure lies the freedom. So can you elaborate and give us perhaps an example on that, maybe of a client, of how that structure has helped them find the freedom, if that's possible?

Oh yeah, absolutely. Let's look at one of the examples in the context of authority building, since we are talking about amplify your authority. So one of my clients, phenomenal, phenomenal person, she had so much experience and a lot to share. And she already had success where she was helping her clients and her clients were seeing results. And yet there was this hesitation and trepidation where that, that the judge, the master saboteur that is in so many— I mean, I think so, it's there in most of people. I mean, they're like 9 to 10 saboteurs, but like, I'm just going to touch on that one. Oh, you're not enough. You don't deserve it. You— who are you to write? And all those things were going in her head. So then what we did was we talked about the structure. So the first step is identifying your values. Super, super important that what are your values that become the charter of your life, the values that guide you to take actions, And where you don't even have to think, just like as if you're sitting in a car. You don't think like, oh yeah, let me adjust my rearview mirror, let me put on the seatbelt, let me have my hands, whatever the new style of driving is now, and then let me put the car in reverse or put it in gear or whatever, like, you know, if you have stick shift, and then go— no, it becomes automated.

Yeah, automatic. Yeah.

So We identify values. And given the time we have, I'm just going to touch upon a couple of things. So with values, like her, her biggest thing was she wanted to make a difference. She wanted to help as many people as she could. I said, all right. So now let's take that and see how is that aligning with your thoughts and with your actions, with your behaviors? and beliefs. And that just became the charter she had, like making an impact was one of her topmost values. And that drove her. So that allowed her to shift her focus.

Yeah.

From me to we, like, think, think about it, when you flip that M in me, it becomes we. It's simple. So she was, she started writing for the other people, she started seeing herself through their eyes, that what she had, it was her responsibility to share her expertise because people would benefit from that.

Mm-hmm.

And when that window opened, then of course, you know, the light came in, the fresh air came in, and we experienced transformation together. And it was such a joyful moment to see her just come into her own, this beautiful bird taking that flight, opening that window and just flying out, soaring with her wings spread. So that's one of the simple things that, okay, you know, like, okay, we are going to have values guide you, but it's going to be different for everyone. Yes. There's that freedom. Yeah, we do not put that, you know, you gotta follow 1, 2, 3. These are the 3 steps that will make you. So we have a strong foundation where people can come and adapt, where people can come and grow and come into their own. Then one of the other structures is that we have a narrative. So we have different structures for different types of people. Then we have got different structures for How do you put your story out depending on what their model is? So for example, let's say somebody is providing a solution for a problem. Let's say, you know, how to, how to know, or how to make sound decisions. So then that becomes a how-to book.

Yep.

So there is a structure there, like how do you write a how-to book? But again, there is that freedom. The freedom is there that, okay, there's so— we offer multiple types of frameworks for people to write their stories, or we write their stories for them. And so these are, these are just— I'm going to touch upon just these couple of things that how within the framework and within that structure, you can still have the freedom.

Yeah, that makes beautiful sense. Thank you. And isn't it interesting when— and you've talked about the different frameworks and understanding through understanding your values, then understanding what it is, what the how version of what you're going to bring to life is going to be. Is it that how-to book and those sorts of things? And then having a structure as to the ways in which that gets mapped out as well. I can really, I can, I can feel that ease within the structure, and I'm not instantly wanting to rebel against the framework. So I'm actually leaning into the frameworks as opposed to sort of going, oh, I don't, you know, I'm happy to do step 1 and 2, but I'm not doing step 3, which is what happens when things are not resonant with you and you haven't got through those first values steps and that you haven't sort of really leaned or aligned into it. If there's any form of resistance, we sort of pull back more as opposed to leaning in, but you're really creating a an opportunity for people to lean in, to, to take that flight.

Absolutely. You got it beautifully said.

Thank you. Um, can— may I ask another question? Because obviously with, um, book— there's, there's the difference with, uh, book writing, and you've also done a lot of thought leadership work as it relates to publications. So there's obviously, I would imagine, a difference between writing a book and writing an article. First, can we perhaps see— can you express what that might be? And then just tell us some, some tips around the difference for publishing for magazines, etc.

Absolutely. So think about it, folks. At the key, at the heart of every piece you create, whether you're creating video content, whether you're creating, doing a Facebook Live, whether you're doing a post, whether you're doing an article, whether you're writing a book, whether you're getting on TV show, you're getting on a podcast, at the core of it is your audience? Who are you doing it for? And now you may say, oh, you know what, my audience is women. And now you get on a men's podcast show and say like, oh, you know, you're talking about women. It's totally not going to resonate.

Yeah.

So the, the first thing is, so there are some commonalities between articles or blogs and books, and then there are some differences. So commonalities, knowing who you're writing for. And then second commonality is what's the purpose?

Hmm.

So for example, let's say you're educating, you can talk— I'm not going to go through all the entire stages of a buyer's journey.

Are

you educating them? Are you engaging them? Are you putting out a call to action? Are you following up? Are you creating a touchpoint? I mean, there's so many different stages that— now that's also important. Now here's where the difference is between— one of the major differences between an article and a book. So in an article, depending on what your purpose is, it's going to be completely different. Now versus in book, you can have all the pieces. You can begin with educating, then you can give them the engagement, then you can give them the value, then you can even create call to action.

Hmm.

So, and if you try to do all of that in an article, you can, but then now you're going in multiple directions. So usually one of the key, like, you know, this is again, of course, and I'm not saying this is for everyone, I'm sharing from my experience as to what has worked for me, is that if I have multiple ideas in an article and even in a book, like, so for example, if I'm saying that I've got a cookbook, recipes for vegans.

Mm-hmm.

And now I'm adding recipes for nice chicken wings. It doesn't sit well.

Yeah.

It's not going to resonate. Like, people are going to be, what? What the heck is she writing? Similarly, in article, like now you are going about and mixing 2 to 3 different ideas. So for example, let's say you're writing an article about Why is authority positioning necessary? And now in that, if I start— so I'm saying like, okay, why is it necessary? I'm giving the pointers and then I put in, oh, how to write a book in there. It doesn't make any sense because like the person who's reading based on the title, I don't want to write a book. Why the heck are you talking about a book? So there are some elements of similarities and there's some elements of difference, but the key difference is that In article, you gotta be very, very focused, whereas in book you have that liberty to take that— to take a point and expand on it. Yeah, there's an article, you've got to be very concise, drive home the point. And now you may say like, is it harder to write an article or is it harder to write a book?

I was gonna ask you that.

It's harder for both. So an article, it's easier because you take like 1 or 2 points in comparison to book. Like, okay, you know what I want to write about? I'm going to go back like article, why authority positioning is necessary. So maybe like, you know, you can have a hook that, hey, have you— you can start out with a comment or a question that, have you had one of your clients look you up? Mm-hmm. Or one of your prospects look you up and kind of— or have your clients— have, have one of your clients asked you questions like, oh, what is it that you do? How do I know that your product is like, you know, you are the brand or you are the person that I need to work with? And they're questioning you. They're not satisfied with you being the trusted authority. So you can start something like that and then kind of move into what authority positioning is, and then gently kind of move into why is it necessary. And you can have like, you know, 3 to 4 bullet points. That's again the middle. You make your conclusion, and you can still have like a call to action there also, and you're done. Now, versus in book, even though you're writing on one subject Let's say if you're writing, and I actually, I'm writing a book on authority positioning, it's in works. I just cannot write like, hey, why authority positioning is necessary. You've gotta include like, you know, things that are relevant. Again, going back to who is my audience and what is it going to do for them.

Mm-hmm.

And once that is done, that's where like you may be thinking, oh, authority positioning, yeah. you know what, in that authority positioning, I could talk about like how videos are so good. So now it's super easy to go off on a tangent, to stray from the main idea, and that's what it can make super difficult. Does that answer your question?

It certainly does because I'm being one for tangents, and so I tend to Unpack ideas and over-unpack to depth. My process, and this is just in general, is to over-unpack and then refine. So I over-unpack to find the real gold and then refine it around that gold. So the tangents that I go off on is where I have found overwhelm before. But now with a little bit of structure, and that freedom, which is why I sort of— that sort of resonated with me. It's been bringing it back, you know, here's the focus. Yes, I've unpacked all of this, but they're the 3 key elements that needs to— that is relevant to what the audience is wanting. The phrase I use all the time when talking to clients is, you know, we want to create content or repurpose content as it is that's going to give the audience forward movement without us. So, with that focus of being able to touch on those touchpoints, that is where the gold comes out. But it's that, you know, it's bringing back and refining the tangents. And you have the opportunity to expand on more tangents in a book, whereas in an article it needs to be much, much more concise. And as you said, to the point, etc., there as well. So, with your experience, extensive experience with working with thought leaders and people that are actually sort of self-employed as well as in that corporate environment across both publishing for books and publishing articles and helping them build that authority side of things. What would you say are the 3 main significant, I'm going to say tips, but also outcomes that people can achieve by doing it, having their, and amplifying their authority?

So let's talk about the biggest elephant in the room is that there, there is, if you go for groceries, let's say you go pick up bread, you go pick up eggs, you pick up milk. How does that differentiate you? You can be a coach, you can be a thought leader, you can be a healer, you can be a consultant, you can be business strategist. What is it that differentiates you? It's the recipe. And that's what one of my clients actually called me. She said, you're that recipe that makes my chocolate chip cookies from the general stuff. So that's what that book and writing those pieces or getting on podcasts does for you. And these are all good marketing mediums. There's no one right or wrong.

Hmm.

Like, whatever fits your needs. And that's where, again, I kind of come back and say that, like, you know, it's like we personalize and customize. Not everything is right for everyone. And so first is differentiation. It absolutely makes you stand out. And that you're not the run-of-the-mill bread, butter, and milk. You're that chocolate chip cookie. And even in that, that soft voice. Then second thing that happens is that I want to go back to stats. I love stats. Several studies have been coming out since 2018, 2019, even before pandemic,

and

then even more so after pandemic, is that trust is at the lowest between consumers and brands.

Wow.

So if it is at the lowest, And trust is something that you gotta deposit in a bank before you can make a withdrawal.

That's a great analogy. Thank you.

Yeah. So now, fine, like, you know, you have had a conversation on Facebook or email with your— now you're sitting on a discovery call with your prospect. They've gone Googled you. There's not much. I mean, you know, you may have gotten on multiple things, but If you don't have authority assets, if you don't have the social proof, they're quite skeptical. Versus, let's say, if you have a book, now that person, they're checking you out, they're okay, they go check out the description of the book. And again, it depends on how it's written. It's not just how the book is written, but how— what your description is of the book, what you— how your bio is there. They're like, yeah, you know what, before I talk to her, I'm okay spending that few dollars, close to a price of a cup of coffee, on a Kindle version. Let me just check out.

Yeah, bam! You're describing exactly what I do when I'm researching people.

Yes. So then they are just kind of checking you out, that like, oh yeah, then they're already privy to your expertise. They've spent time with you and you don't— you have deposited that money before cashing it out. So they come to you, and especially I'll tell you, like, most of my clients come from my readers. They've read me. They have almost like Checked me out, tested me. Because book showcases, I mean, there's no way you can hide there. It's got the— book is such a medium that if you've— if it's not a well-written book, people will know. Just like a bad movie, right? Like, people don't know, like, whether movies are good or not, but like, some movies, like, they are hits. Some movies are not.

Yeah.

So that's the second thing, that you're depositing trust. most. Third is that you get the longest shelf life of your marketing. It is for the rest of your life. You can take it and like, you know, rinse and repeat and rinse and repeat. It may be a loss leader in the beginning. That said, if one book could even bring you 3 clients at even, let's say, $5K apiece, you have more than used up your investment.

Yeah.

Than what you put it in there. And depending, like, you know, investment can— of course, books can be very investment, uh, deep investment in it. And like, maybe not. It depends on, again, what type of book you're writing. So these are just 3 of the things, and I could of course kind of go on, like books could be the portal to the rest of your business. You could have a TEDx talk from it. You could do the speaking engagements from it. You could do the course. You could create courses. You could create masterminds. You could have licensing. You could be monetizing your content for your coaching and consulting contracts, franchising. I could go on and

on. This list goes on. And I think that comes back to the very first point of where understanding your values comes into play, but then also working out what the purpose of it is. Because when you know both of those, you then know what are all of the possibility points. I talk about it, you know, the entrepreneur's journey is like this, when we have possibility points along the way, but the possibility points become opportunity points when we know why and we're able to decipher which one of those opportunities is the right one for us. Do I license? Do I franchise? Is the book leading into the program? Having a bit of that framework first will actually help you decide what are the next things, what are the next brand assets or authority assets, as you said, that you can bring in to build your business. Because yes, you've got your book and you're building your authority for right now, but what's the long game? term, what's the next evolution? Because as humans, how many times are we evolving? I mean, we're those onion skins where we, you know, what we were last year is different to what we are this year, and we're constantly growing. And as we do that, we see, and as you would see, so many thought leaders then lean in, really, really lean into that legacy piece, you know, really deciding what their ongoing impact is. So having that foundation around the values and having that adaptability to continue to grow and evolve helps you work out what the, um, brand assets and the authority assets could be for you as you move forward. And obviously that can change too.

And, and there is like one right big example right here with you, Sally. Like, you know, you have a book and then you create 2 years worth of, uh, social media content from it. So like, how powerful is that? So there's, there's that another example.

And as you said, when I'm— yeah, thank you. In saying that, when I sit down with a client, the first question I ask is, you know, what, uh, what is— what's the plan? What, what are you wanting to do? What's the purpose of what we need to create for you? What are you selling into? In other words, what's their future vision so I can mirror image that in the content that we create from them, from their inner genius? So, um, that clarity of purpose and, you know, knowing who you serve certainly helps everybody along the way that's going to support your journey collectively really help to amplify your authority alongside you and with you, which is something you do very, very well. And I have another question, and this probably ties into that collectiveness that we've talked about, that we're sort of just starting to touch on. And you've got this most beautiful phrase that is— and I hope I'm going to get this right— Individually we are a drop of water, but together we are an ocean.

Yes, it's, uh, I gotta give the credit to Rana Suuko. Not sure if I'm pronouncing the name correctly or not, but that is like one of my go-to quotes in my daily life. And for example, like, you know, one of my values is collaboration, not competition. And what it means is that, so for example, just now we are doing some interviews for hiring folks on our lead generation team and sales team. And I tell them, like, listen, here's the thing, when you come into our company, you're coming into a family where we have each other's back. Yeah. where we are doing everything. So just to kind of give you an example, like, you know, I was talking to a gentleman yesterday, very powerful gentleman, and he had such great questions. And I showed him like, you know, what we do ahead of time so that he or she can become successful. He's like, really? You're putting all of that stuff into place? I'm like, yes, because if you're not successful, I'm not successful. And together, if you're not serving our clients, if the client is not successful, we are not successful. Because you can only take like, you know, money. That's a short-term game that you are thinking that, oh yeah, let me make money and then go. No, it's about playing the long game. Think about it. When we talk about ocean, it's about the ecosystem. Ocean keeps on nurturing, right? Ocean is an ecosystem that is Recycling, where everybody depends on each other and they sustain. So anytime you want to like grow your business and sustain your success, you gotta have that family, you gotta have that collective. And even just think about it, like, you know, you can be putting a drop of water, you fill up your bucket, you fill up your tub. it doesn't have as much power as an ocean.

Yeah,

I love ocean. And ocean not only sustains, but it's like, what a powerful— like, I'm always in awe of ocean. It creates that awe. It transcends you from ordinary to extraordinary.

Yeah, brilliant. And I think, um, as you said, with that family, and I working with, as we both work with thought leaders and those sorts of things, and as we see them transform, as we're transforming and continuing ourselves, we actually see— and I remember my own journey was, you know, going out on my own, staying out on my own because of feeling a little bit of that competition, even though I'm naturally collaborative. But I, you know, you sort of start by giving too much away and being too supportive of others. people, and then you realize that you've got to, you know, put a few more boundaries back up. So you sit a little bit, and then you come back into the collaboration, and then you find somebody like yourself, and you discover what collective really means and collaboration really means and how everybody's lifting everybody up on that ocean. And I think that's one of the important messages around amplifying your authority is there is lots of opportunities. As you've said, there's lots of asset opportunities— podcasts, books, articles, Facebook Lives, and all those sorts of things. But sometimes you're not going to be the expert in all things, but you can give all things a go. But you can align with people that can really help you do certain things better. I actually wrote down a question which popped just before you came on, which was, what can And this, I'll say it as an I, but actually I'll say it as a we. What can we do that you can't do that could help you in your business today? And I think that's a powerful question to be asking of ourselves.

Mm-hmm.

We as the collective community around the globe, and I don't necessarily just mean you or I, but who is the collection around you that could help you in your business today do something That you can't do.

That is really powerful, and that again brings the point of collective. So I want to give her like a very beautiful story in that. So one of my neighbors, she wants to remain anonymous, she's my shero, she told me that, did you know monarch butterflies— and this is off the cuff, and folks, you'll realize where I'm drawing the connection Monarch butterflies are getting extinct. And she is raising them. So I've seen her go through all the different steps, just so powerful. And from like tiny little eggs on milkweeds, Mm-hmm. To the caterpillars coming out, caterpillars shedding their skin, And then building that chrysalis. So if chrysalis is not hanging straight, because they need gravity for the butterfly. Oh gosh, I can cannot tell you like I'm seeing the butterflies at every stage, and it's so amazing. I've I've I've I've had the fortune and. Joy. I'm so grateful for it, to even release the butterflies and see the chrysalis, like, you know, changing color and how it becomes clear and how the butterflies pop out of it. So then what she did was, right today in front of my eyes, she took a chrysalis which was like this on one of the leaves, took it and hung the chrysalis with a little tiny green, you know, eco-friendly rope. So we need help. Like, when you're talking about how can we do that, see who's the expert in the industry. And you need a little push. Not everybody can do everything on their own. So for example, I'm a really big example. I'm great at pulling people's genius out and giving them the voice. But the rest of the stuff, I couldn't do it without my team. We have come together. And we have come together as a collective. And similarly, as if you're thinking of amplifying your authority, think about it like, you know, if you are going to do something like a new venture, or if you are going to do a collaborative project with 10 other people, now they could be in your industry, they could be in another industry, Now you're all coming together and sharing each other's content or sharing things about each other, you have amplified it 10 times.

Mm-hmm.

So that's the power of collective. And to your point is that what can you do so that others can help? So that's the key is that find where you play to your strength. And wherever is not your strength, connect with other people. who play to their strengths.

Yeah, yeah, very much so. Couldn't agree with you more. And as you were explaining, um, that scenario I just went into, yes, like you, I can extract somebody's inner genius out of the content that they've written, but I'm not a graphic designer. I'm not bad at design, but I've got some exceptional designers and I've got some exceptional people that find that, you know, the right imagery or the right photos that we use But that's their genius, and I rely on them to be able to bring forward what we do as well. And that's— they're just little examples of how people collectively can make significant impacts on other people.

Absolutely. It happens in nature, right? Like, if that caterpillar did not get that help— she said that I didn't realize it, and she lost 3 or 4 caterpillars, but she didn't know that they had to be upright.

Yeah, yeah, that's Yeah, that's so interesting. And one of the things I love when it comes with the butterflies, when they're actually coming out, which has always been a lesson for me, and I'm glad you actually brought butterflies up today, was that sitting where they just dry. But when they're out, they just, they just dry their wings because they can't fly until their wings are dry. So they actually have to pause before they fly. And I think that pause, that pause point is, you know, part of the purpose and the values that you spoke about at the very beginning. So just as we start to close out, Divya and I just want to also share with you that we are working collaboratively together, as you've probably gathered, and we work very closely together and speak often anyway. But we're going to be bringing to our audiences and to our community an opportunity where we are going to share with you some strategies and really help to amplify and elevate your authority. So we're going to call it the Elevate and Amplify Project. So you'll be able to find more on that as we move forward. Do you want to share a little bit about that, Divya? Because you've been doing similar things to what we're doing together a little bit longer than I have. Do you have any insights or things you want to share around that?

Yeah, absolutely. So folks, here's what it is. It's about shining the spotlight On people who are making a difference.

Yeah.

Who are those butterflies who have gone through that process? Because for me, there's nothing like overnight success. And you may think there's an overnight success by— because like, you know, something comes to fruition. But just kind of think about it. The minute that butterfly comes out, it's like in that 10 seconds, that chrysalis opens up when it's just right timing. And you're like, oh, wow. But we are not seeing the whole process behind it. So there's a journey. So the whole idea is like, you know, we connect with people who have gone through that journey, who have that passion about helping others, and making a difference and driving that impact. So we bring them together And help we put a spotlight on them, and and this way not only they're making a difference, not only they're becoming role models for other people who are looking to become who they are, but also we are amplifying their authority. We are giving them the stage where they can shine the light and share their stories for others because know that. Somebody's transformational story can become a survival guide for somebody else.

Yeah, so beautifully said. And also on top of that too, with, with the opportunity to bring our networks together and to bring your networks into that, into that fold as well, there's certainly the significant opportunity to find even the, the key players within your collective. And so certainly an invitation to come along on that journey with us and experience some more. Um, so in closing, Divya, as we really close out— and I knew we'd get to the end very, very quickly with lots of exciting and enthusiasm— can you just recap, uh, just those 3, the 3 key tips you have for helping to amplify your authority?

Absolutely. First of all, find your recipe, folks, so that way you can differentiate yourself and stand out. You have the experience. You may think like, I don't have the expertise, but know that if you have life experience, you have expertise. So make sure that you stand out. And second, do something for other people, provide value. So you're depositing the money before you cash it out. And then third thing is that use your values and Make it your responsibility to share your voice, because if you don't share your voice, then you may be preventing somebody else reaching their pinnacle as how you have reached your pinnacle.

Beautiful, thank you. And in closing, some of the little tips that I've picked out— picked up from it is I absolutely love that the freedom lies within the structure. That's really highlighted for me that we do adapt and grow and evolve continually and the collective does the same. So think how much more the collective we could do together and certainly building on that trust bank and creating some of those authority assets and increasing your social proof, which is part of what the network and the collective will actually help you do as well. So go ahead.

Absolutely. Now, just one very quick thing. And folks, if you have liked what we have shared here today and wanna join us in our journey of collective where we will be shining the spotlight on select few, on people who deserve that, do reach out to Your beloved show host, Sally Curtis.

Yeah, thank you very much. As, as Divya said, you can contact me through LinkedIn, as you know, and you can also find me on the YouTube channel for the replay of these episodes as well. Best place to find me is www.sallyacurtis.biz, B-I-Z, and we will look for— and there it is up on the screen. Thank you very much. Thank you very much, John. And so thank you very much for joining us for another episode of Success Secrets Exposed. I look forward to seeing you again very, very soon. But if we can just do another awesome thank you, energetic and clapping for Tia, who's joined us and is part of our collective and my collective. So super excited to have been able to share her with you today. Thank you very, very much, and I look forward to seeing you next time on another episode. Take care for now. Bye.

Thank you, Sally. Bye-bye.

That's it for this week's episode. Thank you so much for joining us, and I trust that you got some inspirational tips to move you forward. You can find this episode along with many more on your favorite streaming platform such as iHeartRadio, Spotify, iTunes, and more. See you next Thursday at 7 PM Eastern time for more success stories. Success Secrets Exposed with Sally A. Curtis.