Sally A CurtisContent Monetization and Legacy Content Strategist

TURN YOUR BOOK INTO A MONEY MAKING MACHINE

19 Mar 2025 · 1 min

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0:33

Sally Curtis explains how to use emotional images to stop scrollers and keep them coming back. When people return during their hardest moments, you know the content matters. Measure success by repeat visits, not just views.

So we sort of have adopted that, that strategy of being out, somebody seeing an image and instantly feeling connection to it, which is what stops the scroll and enables them to read it and then continue the consuming. But if people can do that on the fly and they keep coming back to view your content when they're having their worst day ever, then you know you're creating compelling, emotive content.