Get more people to your client's free events by framing it as a celebration, asking each guest to bring one dish, and publishing a shared list of who's bringing what. The food commitment makes people more likely to show up, and the informal atmosphere builds connection.
Hi, Meetup team from last night's Profiting from Partnership discussion. Just thought I'd share a video tip this morning around Karen's question from last night about how to get her clients' clients to her and her clients' free events. So I thought I'd put a quick video tip together because I had some more ideas ticking over last night at 2 o'clock in the morning, which is always very, very exciting for me. The scenario that Karen suggested last night was that her client puts on events for his clients and gets Karen to come in to do a 2-hour value-add around social media. But because her client is offering these events to his clients free, attendance can sometimes be down. And we asked about how we could make that more exciting and engaging for those clients as it's a free event. One of the suggestions from last night was to make these events between herself and her client and the client's clients more of a celebration or more of a party concept. We suggested the idea of perhaps the business doing an event around an anniversary, perhaps a number of years in business, or perhaps they've reached a milestone. If you combine that celebration and milestone concept and also bring in and celebrate your clients' successes. So you're creating a celebration event for both the customer as well as the business whose customers they are, in Karen's case. So that's certainly a great way to make the event more appealing to people. The little bit that I thought about last night, or the little additional tip to get that further commitment to those people that have been invited to come along to this free event, is to ask them to bring something along. Now, we've done this previously at different events that we've done for clients. So if you ask your clients to not do an everything fried catering package, but to get them to do a few more elegant catering suggestions, still include the wine and bring in those people, minimize the amount of this sort of stuff that you do, and bring in a few selected better quality items, still keeping within your budget, or perhaps even reducing the budget. Then what you do is ask each of the people that have said they are going to come to bring a single item along. Just like in this visual here, it can be a pack of savory biscuits, a single dip, a packet of chips, and some sweet biscuits or cake. The reason that you actually do this is if somebody's committed to bringing something, they're more likely to turn up. It becomes psychological. Logical of not wanting to let people down. What I would also suggest is ask the client who's running the event and asking his clients to come along if he knows and can divide the group of people he wants to invite into 2 categories. Those that are usually early and well-organized and those that are usually perhaps a little bit late and are a little bit not quite so organized. The reason I ask that is get the ones that are usually there early to bring all of the Dips, biscuits, and chips, those sorts of singular items, and the ones that perhaps run a little bit late, that hang around a little bit longer, to bring along the sweet items. So you've got some sort of fun things either end of the event, and you've got your good quality catering items and your wine in the middle of the event. It's certainly a good idea to bring food into a conversation because that sets the scene about it being more friendly, less formal, and enjoyable. Much like we did last night, everybody was— had the ability to eat food and share food while we were having an open discussion. And it was a really great way to set the scene. What you can also do to encourage that further commitment is put together a who's RSVP'd list and what item they're bringing. So if somebody is bringing the sweet chili and somebody else is bringing the savory dips— biscuits to go with that dip, one won't let the other down even if they don't know anyone. So there's a little quick tip about how you can get clients to events in a very simple way. I hope that's been of some help, and thank you very much for joining me last night, and speak again soon. Thank you. Bye.
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