Most businesses think they're invisible because they lack reach, but the real problem is inconsistent messaging. Trust builds through regular posting, staying on topic, and mixing education with promotion, not constant selling.
Now our clients say the problem that we solve is them being invisible, unheard, and drowned out in a crowded marketplace with a lack of reach and limited growth. However, I'd probably say that the problem we solve is consistency and leverage, because my background is actually in business development followed by marketing. We know that successful brands are a product of trust, and trust is a product of consistency, and consistency is the most powerful differentiator of all. Many people are actually inconsistent— sorry, many people are actually inconsistent with the frequency in which they post. They're there one minute, they're posting content, then the content topic or the message changes consistently. I've certainly done that myself, and there's no clear consistent process or topic or content. Plus, the other thing that's very, very inconsistent is they don't educate their audience. They only promote or spruik. So in other words, their content mix is wrong, and many of them don't even know it.
The Coaches Results Express: How to Build a Thriving Coaching Business That Actually Works
