Sally Curtis and a guest break down why "What do you do?" makes professionals anxious. The gap between how you see yourself and how you present yourself creates dread. The fix: a clear description of your work, confidence, and an immediate connection with your ideal client.
So I'd love to ask you, why do people fear that question, what do you do, so much?
There's a couple of reasons. The first thing is when you consider yourself, and you know, as your listeners, when you consider yourself, do you consider yourself as an expert in your industry? And most of the time the answer will hopefully be absolutely. You're good at what you do, you know what you do, you change lives through what you do. However, when you answer that question, often you know that you don't come across as the confident and the competent expert that you are. That results in a bunch of things. You either say too much where the person who asked goes,
Guilty.
Please just stop. Or you say too little, which leaves that potential prospect going, you know, do I ask more? You know, am I supposed to know this stuff? So, what tends to happen is awkwardness, basically. It comes down to 3 things. When you deliver a pitch, there are 3 things that you want, and these are the 3 things that you ultimately want to find in your pitches. Number one is clarity in your message. This gives you confidence to actually deliver that, and then, of course, the ability to connect with your ideal client.
