Most companies struggle with three core problems: they don't generate enough leads, the leads they get are low quality, and they miss sales targets. The real issues are ineffective tactics, poor targeting, and weak lead magnets that don't attract the right prospects.
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you. So one of the key things they ask me is, why isn't it working for me? Why am I not generating the leads and the quality of leads that I want? And because of that, they're obviously not hitting their sales targets. Now, the second thing they often come to me about is the quality of leads that they're getting. You know, what's wrong with my targeting? Why aren't I attracting the right type of people that are suited to their programs? And How do I know where to find these people and how to connect with these people? How do I resonate with these people? Mm-hmm.
So
there's a whole range of questions that they ask around that. They just can't get their head around that whole thing. And then the other thing is, the other thing they say is, well, my lead magnet, what's wrong with my lead magnet? You know, why isn't my lead magnet attracting the right type of people as well? So they have challenges around choosing the right type of lead magnet. And as we spoke about in the last episode, there is