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LapofLove.com sends veterinarians to your home to euthanize pets. The service claims 10,000 customers weekly at $600 each, dominating local search results in every city to drive growth.
LapofLove.com sends veterinarians to your home to euthanize pets. The service claims 10,000 customers weekly at $600 each, dominating local search results in every city to drive growth.
Google at-home pet euthanasia. I'm not— I'm not Googling that. Bad karma. Not doing it. LapofLove.com is the website. And here's how this business works. They are like the call center and they dish it out to a local vet who does what they need to do. They put out a press release that said that they are getting 10,000 customers a week and they charge $600. And so if you do the math, this business is making hundreds of millions of dollars in revenue, of which they split. With the vet. I was like very happy with my service with these guys. How'd you find out about it? It's word of mouth. We were like, look, this is horrible. I don't want to do this. And they're like, well, I use this service. And you're like, oh my God, that's so much better than the alternative. And that's how we found it. This company just owns the entire space. They own the Yelp pages in every city. So it will be like At Home Pet Euthanasia in New York, in Nashville, and they grow entirely through local search.
