Alexandra Zatarain | Co-Founder & Chief Marketing Officer @ Eight Sleep

27 Mar 2018 · 8 min
8:01

In this personal talk, Alexandra Zatarain recounts how her father's cancer diagnosis and his final email—"You build the road by moving along. Never give up"—became the catalyst for a major life change. After his death, she accessed his old Hotmail account, discovering a series of heartfelt messages that revealed his resilience and gratitude during his last days. The most impactful line inspired her to leave her comfortable job in New York, move to San Francisco, and join three Italian co‑founders to launch Eight Sleep, a sleep‑technology startup. Zatarain reflects on the emotional weight of reading a deceased loved one’s digital correspondence, the guilt of distance, and the broader lesson that seemingly small words can spark bold risks. She urges the audience to stay close to inspiring people, heed their cues, and recognize that digital words can have lasting, transformative power.

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