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Andrew Huberman called Momentus Protein his favorite supplement. The company, founded by Harvard dropouts Rob and Matt Wan, had made almost no sales on a $300,000 investment. One mention from Huberman triggered a 20-fold revenue jump overnight.
Andrew Huberman called Momentus Protein his favorite supplement. The company, founded by Harvard dropouts Rob and Matt Wan, had made almost no sales on a $300,000 investment. One mention from Huberman triggered a 20-fold revenue jump overnight.
Andrew Huberman says like, this is the only protein that I like. And Rob was like, I co-founded that company not too long ago, and it's just crazy how fast it's grown. And we were like, wait, what? Rob, you co-founded Momentus Protein? I co-founded it with Matt Wan. He was 18 years old, and Matt was foregoing his first year of Harvard to build this company. He had a vision for creating basically the most premium supplements that the market had ever seen, the Ferrari of supplements. And what happens? We don't sell a thing. And then they lock in that Huberman deal, and then the business exploded overnight. How much did you put into it to start? $300,000, maybe. How much did it grow by? Like 20 times. I would attribute it to the one-for-one media-to-consumer that Andrew Huberman was to the product.
