Becoming Business Partners With Conor McGregor Through Facebook

Name: Becoming Business Partners With Conor McGregor Through Facebook
Uploaded: 2023-08-29T01:44:12+00:00
Duration: 3 s
Channel: Sam Parr
Description: In this interview segment, Sam Parr and a speaker discuss the origins of Proper Twelve, noting its $600 million exit, and recount how they first…

29 Aug 2023 · 0 min

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In this interview segment, Sam Parr and a speaker discuss the origins of Proper Twelve, noting its $600 million exit, and recount how they first connected with Conor McGregor. The speaker explains that they discovered McGregor when he was fighting in a European regional promotion and, through a chance introduction on Facebook, pitched him and his coach John Kavanagh. This led to their first collaboration ahead of McGregor’s debut UFC fight, with early deal terms referenced as “50 Gs” (later corrected to “60 Gs”). The conversation highlights the unconventional use of social media for talent scouting and the early financial stakes that preceded McGregor’s rise.

You co-founded Proper Twelve, which there was like a $600 million exit.
How'd you discover Conor? So when I signed Conor, it was when he first came on to the UFC scene, right? He was fighting in the regional promotion in Europe. We were introduced, interestingly enough, through Facebook. And, you know, at the time he was looking at signing with one of the agencies in the sport, and I got an opportunity to pitch him and his coach, John Kavanagh. And I was fortunate enough that we got first opportunity actually to work with him heading into his first fight. Was that the 50 Gs baby? The 50 Gs baby.
Dana! 60 G's, baby! Haha!