Traeger dominates the BBQ smoking market with $1,000-$1,500 smokers and $50-$100 monthly pellet subscriptions. Nashville and Texas influencers drive massive engagement teaching smoking techniques, but no one has built a competing brand. A new company could capture this by offering a comparable smoker, subscription pellets, and influencer partnerships.
It's a fucking pain in the ass. I've got friends that will wake up at 4 in the morning to like get their brisket started. Like anything that's a huge pain in the ass that people do, there's like a shit ton of money there. There's a couple of big brands in smoking. Traeger's the one I have. And these pellets, Traeger gets you to buy the $1,000, $1,500 smoker, but then also you're spending $50 every time you smoke meats because you're just burning these pellets. And there's a lot of meat smokers, influencers out there. These guys in Nashville, guys in Texas. And literally it's like how to smoke a ribeye, how to smoke a brisket. And they have tens of millions of views. And they're all like kinda sophisticated. Sophisticated. They have these rubs that you put in your meats, but none of them are taking big swings. None of them are building the Traeger competitor. I want to build the Traeger competitor, sell the $1,500 product, sell the $50 a month, $100 a month pellets, and build the next Traeger, which I think is a multi, you know, billion-dollar brand.
