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A salesman bought all the muffins at a TED conference coffee shop to force conversations with attendees. He pitched Josh Kopelman, founder of Half.com, on a private-jet card and closed the deal. NetJets later sold for $725 million.
A salesman bought all the muffins at a TED conference coffee shop to force conversations with attendees. He pitched Josh Kopelman, founder of Half.com, on a private-jet card and closed the deal. NetJets later sold for $725 million.
NetJets sold for $725 million in '98. Tell the story of kind of how you got it off the ground. I heard about a conference in Monterey, California called TED Talk. So I'm thinking like, how am I going to sneak into the room where all the qualified leads are? I'm in this coffee shop plotting, and every 2 hours a wave of people come in and they're all buying lattes and muffins. So the next morning I got up at 5 and I bought all the muffins. I controlled all the muffin inventory in Monterey, California. The first wave of people on the break walk in and the guy orders a latte and a muffin. They tell him, that they could give him a latte, but they're all out of muffins. It's like fucking 9 in the morning. I stop him. I'm like, sorry, I overheard you. I actually have an extra muffin if you want a muffin. I started talking to him and he's like, I'm here for the conference. I'm like, me too. What do you do? I tell him what I do. He said, you gotta be kidding me. I'm in the market for a private jet card. And his name was Josh Kopelman. He owned the company called Half.com. He was my first sale. You know what happened after? I met my wife there. She was a customer of ours, and that's how I met my wife.
