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Cody Ko explains why Twitter killed Vine: the platform couldn't make money and refused to pay creators like King Bach what they demanded. Vine was ahead of its time and might have survived if it launched five years later.
Cody Ko explains why Twitter killed Vine: the platform couldn't make money and refused to pay creators like King Bach what they demanded. Vine was ahead of its time and might have survived if it launched five years later.
What happened to Vine? I think it was just a little bit ahead of its time. If it came out like 5 years ago, I feel like it would have worked. But it was kind of working then, and then they just like turned it off. Twitter bought it before— yeah, they launched, then they launched it and it really worked, but then like the traffic started tapering off. And I think they were at a crossroads where they were like, we can't monetize. Like, Twitter was having a really hard time monetizing. I think it still is. Wasn't there like a meeting with creators where the creators like, we want money, and Twitter was like, nah? Yeah, I think they like were in a room with like King Bach and those people, and they were like, we want this much money to keep posting. And they're like, we don't have it. Right. So they were like, actually, we're just gonna shut it, shut down the whole thing instead. You want more money? How about that? Yeah. How about no platform? Like, oh, okay.
