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Cody Ko's "That's Cringe" video hit one million views overnight after earlier versions had barely gained traction. The viral moment led to a sold-out tour with Noel, turning his online audience into real ticket sales and live crowds.
Cody Ko's "That's Cringe" video hit one million views overnight after earlier versions had barely gained traction. The viral moment led to a sold-out tour with Noel, turning his online audience into real ticket sales and live crowds.
I remember the first time that I hit a million views overnight. It was a That's Cringe video. I remember like we did a couple and they seemed to be working. People seemed to be into them, but it wasn't like apparent how much more people liked them than, you know, the other stuff that I was doing. Then we post like the third or fourth one, and I remember waking up to a million views and I was like, oh my God, that is unfathomable for me. Even 5 months ago when me and Noel went on tour for the first time and the tickets would just sell out, that was a moment where I was like, I can't believe that this is now converting into real-world sales where people want to come to a venue and see us this in person. That felt really cool. That's always like a weirdly sobering thing.
