Colin and Samir say TikTok works like a talent show: good videos get pushed to millions, bad ones disappear fast. But that format doesn't help creators build real audiences. It rewards one viral hit over lasting fan relationships.
What's the perspective on TikTok? I see TikTok as a bit of like a content accelerator that like if you're new to content creation and you want to find out what works faster, then go to TikTok because it's a low barrier to entry to post. If something doesn't get viewership, no one really sees it. Like there's not much weight on it because of the For You page, which is like this talent show style format. It's like if it's good, it'll find people. If it's not, whatever. It's actually not a great place for creators. It's a great place for content. It's not a great place for creators to build relationships with their fans.
