Conor McGregor's Brilliant Plan to Make Himself a Billionaire

Name: Conor McGregor's Brilliant Plan to Make Himself a Billionaire
Uploaded: 2022-03-07T18:00:01+00:00
Duration: 14 s
Channel: Sam Parr
Description: In this segment of Sam Parr's YouTube video, the host explains how Conor McGregor is sidestepping the UFC's low fighter pay model by turning every facet…

7 Mar 2022 · 0 min

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In this segment of Sam Parr's YouTube video, the host explains how Conor McGregor is sidestepping the UFC's low fighter pay model by turning every facet of his personal life into a separate revenue stream. He has already launched a suit line for press‑conference appearances, plans an Irish‑heritage whiskey, and has even floated the idea of a proprietary sports‑betting exchange that could rival DraftKings. The speaker argues that by monetising his image, apparel, alcohol, and betting platforms, McGregor can make fighting a relatively small part of his earnings and potentially reach billionaire status.

The UFC gets knocked a lot because they have like low fighter pay. What Conor McGregor did was instead of selling the attention, he created a brand around literally every part of his lifestyle. People like my suits at the press conferences. Cool. I'm launching a suit brand. I'm Irish. I'm going to launch an Irish whiskey.
Bravo, Sway! Valid whiskey!
I think at one point he was thinking about launching a sports betting exchange. It's like, who wants to pay me? Oh, DraftKings wants to pay me? Hmm. Maybe instead of DraftKings, it's McGregorKings now. The guy is literally just selling like every piece of his lifestyle as an independent brand. The guy's gonna become a billionaire and fighting is gonna be the lowest part of his income stream, is my guess.