Ali Abdaal sells courses, Doug DeMuro built a car auction platform, and Cassey Ho runs two eight-figure product companies. Creators who build real businesses need dedicated teams to handle operations while they make content.
Ali Abdaal with the courses. Doug DeMuro has a car channel, then launches a car auction site. Cassie Ho, she started Blogilates and now she has two separate product companies that are both 8-figure companies. When it comes to merchandise and apparel, I think they've done an incredible job with Seek Discomfort and building a brand that can stand alone outside of the videos. Creator Space right now, I think, is really good business operators to surround creators because when you are the subject of your videos, it doesn't really allow you to operate as the business admin, the operator, while you're making the content at the same time.
