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A pitch for a premium dog water brand called Good Water, modeled on Athletic Greens' success. Sponsor dog creators and animal podcasts with the slogan "good dogs deserve good water" to own a market with no competitors yet.
A pitch for a premium dog water brand called Good Water, modeled on Athletic Greens' success. Sponsor dog creators and animal podcasts with the slogan "good dogs deserve good water" to own a market with no competitors yet.
Athletic Greens for dogs. Athletic Greens came out of nowhere, started sponsoring all these podcasts. What do you think their revenue is? $600 million? $500 million? Dogs are similar to humans in the sense that they drink water. The question is, what if dogs drank something that was better for them than plain old water? Here's the playbook. You find the Andrew Huberman for dogs. You sponsor every top dog creator and animal lover podcast, and then you profit. The name, we call it Good Water, and our slogan, good dogs deserve good water. This is a good example of how do you create a category of where no one else is playing. You can see the headlines now. Idiot creates water brand for dogs. I can see it now.
