Gary Vaynerchuk discovered Logan Paul through a Virgin Mobile Vine campaign and compares his trajectory to Mark Wahlberg and Will Smith. He sees Logan evolving into a mainstream action star like John Cena over the next decade, despite the pressures of growing up famous.
Do you know that Logan Paul was starting to emerge very little on Vine when VaynerMedia for Virgin Mobile did a campaign called Finding the Next Vine Star? He grew up in the limelight, right? You think about like what happened in Japan or all this stuff. It's tough. These kids, you think about child stars. When we grew up, we all knew that like child stars would be fucked up, right? And now everyone's going through that. The limelight is hard. So I think Logan is well-intended. He's very entrepreneurial. I've always thought of him as a Marky Mark or a Fresh Prince or The Rock, meaning I I always watched him from afar, and as I got to know him a little bit, I was like, okay, this kid is Logan Paul today. Just like Marky Mark was Marky Mark before he was Mark Wahlberg. Just like the Fresh Prince of Bel-Air, Will Smith before he was Will Smith. I've always thought that Logan would cross over, and he has obviously with WWE in a lot of ways, and I think that will continue. If you told me Logan is like an action star the way John Cena was at the Academy Awards last night— is Logan doing that in 15 years? I'm like, that makes sense to me. That's how he's wired.
