A founder paid music sites $100,000 upfront to test his ringtone-matcher link for seven days. When the link generated up to $100,000 monthly, the sites signed long-term deals worth $400,000 a month plus revenue. He removed the risk from their side entirely.
When I was going to all these music sites to get their attention, I would literally email them and say, hey, I'll give you $100,000 prepaid. I'll wire it tomorrow just so you could test my ringtone matcher link for 7 days. If you don't like it, if it doesn't make you enough money, take the link off. We never talk again. If you like how much it generates, you'll sign a contract. And everybody signed a contract. Top sites were making like $100,000 a month. I would pay them $400,000 a month on top of that.
And how many people took you up and said, all right, I mean, who the hell is going to take money like upfront? I would be like, I don't need you to do it upfront. I'll give it a try.
