Sam Parr talks to a former Google executive about why the company kills products making $100 million in revenue. Google's leaders are paid so well they don't push hard enough, and $100 million is too small compared to what the company could do instead.
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Google makes 95% of their revenue from one thing, but they're constantly trying to launch all this other stuff. I talked to this woman whose job it was to help manage the CEOs of the projects and decide what's interesting and what's not. And she told me that they have some products that would scale to $100 million in revenue in only a couple of years and they would kill it. And I was like, why'd you kill it? And they go, well, two reasons. One, the people who we get to run them, they're oftentimes paid so much money that they don't give a shit. And second, they're like, Google is so big that even though a product makes $100 million plus a in revenue over the course of a few years, which can be worth a couple billion dollars. It's just not worth it to us. We just have so much better ways to spend our time. And I was flabbergasted. It's pretty wild to think about that.