Deestroying left UCF football to build his YouTube channel, where he films one-on-one competitions between NFL players for $10,000. The NFL partnered with him, and he could reshape how the league engages younger audiences.
Chapters
Destroying. He played football at, uh, UCF. He was making YouTube videos. They brought him into a room and said, you have a choice. You can either continue playing football or you can continue with your YouTube channel. He chose YouTube. He has this series called One-on-Ones. It's wide receivers versus cornerbacks, and they line up and they go one-on-one, and one dude wins $10,000. And the NFL just partnered with him on this series. When I look at Dee, like, the leagues are starting to get involved with him in a way where I'm like, wait, he is single-handedly a really important part of the future of sports viewership. I don't know if he has aspirations to be billionaire, but to solve that problem for the NFL is a big problem to solve.