
0:23
Shopify lets anyone launch a product and sell online without inventory or a physical store. The speaker argues this unlocks massive entrepreneurial potential, and online revenue can even subsidize a brick-and-mortar shop like a bookstore.

Shopify lets anyone launch a product and sell online without inventory or a physical store. The speaker argues this unlocks massive entrepreneurial potential, and online revenue can even subsidize a brick-and-mortar shop like a bookstore.
I think Shopify is gonna be like the biggest company in the world. You just come up with an idea and then, you know, it plugs into a third-party warehouse. You can just come up with stuff and make it and sell it to people. To me, it's gonna unlock like so much potential. And part of the reason I'm able to have the bookstore, like a physical space, is that because most of what I sell online can subsidize like in-person retail also.