His $2 billion revenge on Land Rover

5 Jun 2026 · 1 min
0:50

In a concise commentary, Sam Parr outlines Sir Jim Ratcliffe’s status as the world’s 90th richest person and his major stakes in Mercedes‑F1 and Manchester United. He then delves into Ratcliffe’s personal passion for classic Land Rover Defenders from the 1980s‑1990s, noting that Jaguar stopped producing parts for those models. After a failed meeting with Jaguar executives—who declined to revive the parts—Ratcliffe decided to launch his own automotive brand, the Grenadier, to recreate the beloved vehicle the way he envisions it. Parr notes that since the company’s inception in 2018, the Grenadier venture has incurred roughly $2 billion in losses, highlighting the financial risk behind Ratcliffe’s hobby‑turned‑business.

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