His Mother-in-Law Started a $1M+ Side Hustle In Her 50's

Name: His Mother-in-Law Started a $1M+ Side Hustle In Her 50's
Uploaded: 2025-04-22T15:00:41+00:00
Duration: 7 s
Channel: Sam Parr
Description: In a conversational anecdote, Sam Parr describes how his mother-in-law decided three years ago to start an online business after receiving only…

22 Apr 2025 · 0 min

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In a conversational anecdote, Sam Parr describes how his mother-in-law decided three years ago to start an online business after receiving only high‑level internet advice from him. She quickly launched a website, made her first sale within weeks, and focused on selling high‑end, hand‑made throw pillows on Etsy. Over the next three years she amassed 8,000‑10,000 sales and generated more than $1 million in revenue, eventually moving operations to a small warehouse in New Jersey. Sam recently tweeted the story, noting a mention of Marcus from The Prophet, highlighting how a simple side‑hustle can scale dramatically with the right platform and product niche.

3 years ago, my mother-in-law, she goes, I think I want to start a business online. Can I drive to the airport? You can like tell me how like the internet works.
Free ride to the airport. Sweet.
Yeah. Yeah. And I give her like the most high-level like advice ever. 3 weeks after that, she sends me this website. I'm like, Smithy, this website looks beautiful. That's my website. And I'm like, what? She's like, yeah, in fact, I already got my first sale. Well, fast forward 3 years ago, she's done over $1 million in revenue. If you go to her Etsy page, that's where I think a lot of her sales come from. 8,000 or 10,000 sales. So basically what she sells is like really high-end throw pillows. Pillows, which is, as a young man, I was like, throw pillows? Who the hell buys that? Well, women love throw pillows. So she's hand-making these? Yeah, well, she now, she has a little warehouse in New Jersey. I tweeted out that story 2 days ago, but that guy Marcus from The Prophet, what's his last name? Uh, something.
Dear Smithy Soudine, yeah, both Bed Bath Beyond and myself would like to invest in your business. And then the best part, and believe me, I know pillows.