Three Canadian college students who met at a foosball tournament built a video platform that became Pornhub and Brazzers. Their SEO specialist Kieser drove massive traffic growth through search optimization. They sold the business for $140 million to investor Fabian Tillmann, who doubled profits within months.
The most popular websites are all porn websites. There's 3 college students in Canada. They realize that there's a lot of traffic to these websites. They meet at a competitive foosball tournament. The guy who's the best foosball player, he happens to be the best programmer of the bunch. He creates a live streaming video website to stream their foosball competitions. There's not much of an audience for the foosball competitions, but he realizes as he's building all this video tech, we could do the same thing for porn. In the same office, they created Pornhub, the website that was going to host all this stuff, and they created Brazzers, which is a producer of content. It takes off like a rocket. This guy Kieser was an SEO savant. He came out later and he goes, we were the number one rank for p—y and s—x on Google. Do you know how hard, how competitive that is? They finally decide, let's cash out. There's not a lot of buyers for this thing, right? Because institutional investors can't really buy this type of asset. And now it's big, it's worth over $100 million. So they sell it to that guy Fabian Tillmann. $140 million is what they sold it to him for. And then he just grows it like crazy. Like 3 to 6 months, he doubled the profits of the business.
