Three Canadian college students built a video streaming platform that started with foosball tournaments, then pivoted to adult entertainment. An SEO specialist named Kieser got their sites to the top of Google for competitive keywords, and they sold the company for $140 million to Fabian Tillmann, who doubled profits in six months.
Chapters
The most popular websites are all fucking websites. There's 3 college students in Canada and they realize that there's a lot of traffic to these websites. They meet at a competitive foosball tournament. The guy who's the best foosball player happens to be the best programmer of the bunch. He creates a live streaming video website to stream their foosball competitions. There's not much of an audience for the foosball competitions, but he realizes as he's building all this video tech, we could do the same thing for fucking. In the same office, they created FuckHub, the website that was gonna host all this stuff, and they created Brazzers, which is a producer of content. It takes off like a rocket. This guy Kieser was an SEO savant. He came out later and he goes, we were the number one rank for fucking and sex on Google. Do you know how hard, how competitive that is? They finally decide, let's cash out. There's not a lot of buyers for this thing, right? Because institutional investors can't really buy this type of asset. And now it's big, worth over $100 million. So they sell it to that guy Fabian Tillmann. So $140 million is what they sold it to him for. And then he just like grows it like crazy. So like 3 to 6 months, he doubled the profits of the business.