Andrew Huberman built years of credibility as a neuroscience expert, then launched a supplement line to monetize that trust. Rob Dyrdek revived Momentous protein through partnership, Derek from More Plates More Dates created his own supplement franchise, and Jessica Alba turned public trust into the Honest Company. The pattern: establish authority, then sell products tied to it.
Today, who is both the most trusted voice in science and supplements and the man most likely to be in Sam's fantasies? My husband, Andrew Huberman. Exactly. Huberman makes money through his ads and his podcast. But remember when Rob Dyrdek was on the pod and he was talking about Momentous protein and he's like, yeah, Momentous was kind of dead in the water. We thought we had made the best, cleanest protein, but really wasn't going anywhere. And then we did a deal with Andrew Huberman and we were like, how much did you pay him? He goes, I don't know, whatever it was, it wasn't enough. It wasn't enough. The business model here is You build trust for a couple years and then you come out with your own branded supplement. Derek from More Plates More Dates, that's exactly what he did. Jessica Alba with Honest Company kind of did the same thing. She built up a bunch of fame and trust in one area, but then she comes out with The Honest Company. What else do you have to go on besides the words of somebody you trust? You ultimately build your own supplement franchise around this, more like The Honest Company. Establish your authority in that niche to be able to— I'm the most knowledgeable, trusted source when it comes to what should I be taking.
