Doug DeMuro launched his channel in 2013 and hit a turning point in December 2016 when he made $20,000 in one month. Publishing two videos a week accelerated growth, and his prior work at Jalopnik, where he embedded videos in articles, fed the YouTube algorithm and built his initial audience.
I launched the channel late '13, but the really big turning point for the channel was I flipped to 2 videos a week. And in December of '16, I made $20 grand, and I was like, oh my God, like, this is a thing. How did you get the initial momentum? Was it because of your following as a writer? Yeah, that's exactly what happened. I wrote for Jalopnik. It was the most popular car blog on the internet by far, and I started inserting my videos into those articles. The articles drove people to the videos, which then started to put me in the algorithm. Which then started to get me subscribers. And JoLoptik was paying me, I swear to God, $25 an article, which was not real money, but the value was in the number of people coming over to my YouTube. I didn't know that at the time, but in the later years it became clear to me, like, I think I'm actually a YouTuber and not a writer anymore. Like, I think this is a reality now.
