Sam Parr describes Ad Astra, Elon Musk's private school inside SpaceX that teaches kids about engines through games. A spinoff called Synthesis launched with Musk's blessing and gained traction in six months without paid marketing, just from press coverage and word of mouth.
Have you heard of Ad Astra, which is like Elon Musk's personal school that was inside SpaceX? He basically needed to have his kids be in school and he kind of was like, you know, the traditional school system's not so great. Why don't we build a school inside SpaceX? His big thing was, why don't we teach kids how engines work rather than what a wrench is? As like a basic analogy. There's a guy, I think Josh is his name, he runs a school at SpaceX. The kind of the fundamental premise was kids were learning by really like playing games. The game system was called Synthesis. And what he did was they spun it out with Elon's blessing. Elon was like, hey, go for it. And he paired up with this guy who was like the number one engineer at ClassDojo. And so they got together and they created this company Synthesis. I guess I can't share too much of their numbers, but they have this amazing traction so far. Business is only 6 to 8 months old. They spent $0 on paid marketing. All the attention has come because of free press and people who are reading about Elon's school and just sort of click the links and find them. And so I was like, what's not to love? Great impact, super cool product. I want to send my own kids there. And like tons of room to grow because they haven't even started marketing yet.
