0:31
In this YouTube interview, Sam Parr talks with co‑founder Rob (who founded Momentous Protein with Matt Wan) about the rapid rise of their supplement company. Rob explains that the venture began with a modest $300,000 investment and a vision to create the "Ferrari of supplements"—a premium, high‑quality protein product. The turning point came when neuroscientist Andrew Huberman publicly endorsed the product, calling it the only protein he liked. That endorsement triggered an overnight explosion in sales, leading to roughly a 20‑fold increase in the business’s size. The conversation highlights the power of a high‑profile media endorsement in scaling a consumer brand.
