Jesse Itzler went from rapping to building a marketing company he sold for $4 million, then co-founded a jet-timeshare business acquired by Warren Buffett's NetJets. He invested early in Zico coconut water, sold to Coca-Cola, and now owns a stake in the Atlanta Hawks. He's married to Spanx founder Sara Blakely.
There's an entrepreneur named Jesse Itzler. He started off as a white rapper. His intern was 50 Cent. He created the Knicks theme song, like the New York Knicks, like, go Knicks, go whatever, go New York, go. And so he created quick raps for companies. And then he sells that company for like, I don't know, $4 million. After they sold, they met a rich guy who took them on a private jet. They're like, this is amazing. We would love to do this more. We can't afford a jet. It'd be cool if you could just own like a couple rides on a jet, timeshare for jets. So they created that. They sold it to NetJets, which is owned by Warren Buffett. That was a huge sale. And then now he like owns a piece of an NBA team, you know, Zico coconut water. He like invested a bunch in that early on and then they ended up selling it to Coke later. So he married the woman who created Spanx. Spanx, like the concept, the action? Uh, no, no, no.
Yeah. The shapewear.
Spanking?
Yeah.
That would be big.
That's a big idea.
