Scooter Braun discovered Justin Bieber on YouTube and built a billion-dollar management empire mostly on tour revenue. He sold Ithaca Holdings to South Korean company HYBE for roughly $1 billion, which then bought up more management firms and music catalogs to grow globally.
Scooter Braun, he sold his media company Ithaca Holdings to, to HYBE for $1 billion. Everyone knows that he found Justin on YouTube when he was really young, reached out, you know, the rest is kind of history there. But he ended up building a music management company that the cash cow of that business was more touring, right, with Ariana Grande, Justin Bieber, some of the other people. And then he sold it to HYBE about, I want to say, a year ago or 18 months ago. And they started either buying other management companies, they're buying music catalogs, they're doing a lot of different things right now.
