Logan Paul uses self-embarrassment and meme-worthy moments to market his drink brand Prime, turning awkwardness into advertising fuel. Unlike older influencer promos that felt forced, Prime's strategy breaks through ad fatigue by making the promotion itself entertaining enough to share.
I felt like with Prime, Logan Paul, he's looking for every edge he's got. He'll like embarrass himself so he gets memed like a million times on Instagram. He's like, yeah, I got memed, but I was holding Prime, wasn't I? The old days when an influencer holds up some detox tea and just says, hey, try this. As brands throw money at creators to, you know, tell people, hey, swipe up, at some point I think everybody becomes a little numb to it, the audience and the creator. What I've been impressed with is for something like Feastable, or I also felt this way with Prime,
