MrBeast's burger pop-up drew 15,000-20,000 people overnight at a mall. When the team worried they couldn't serve everyone, Jimmy paid his 30 staff members an extra $1,000 each to push through. The crowd got fed, and the record fell.
at the MrBeast Burger opening, Colin and I, we spent the 24 hours with him before and after. The night before, there was a question around like how many burgers they could serve. And there was already 15,000 or 20,000 people there the night before. They were sleeping in the mall. Mall security was there. I don't think anyone fully understood how big he was at that moment. And so they were like, okay, we don't know if we can serve all these people. And Jimmy was just, what do you mean? What do we need to do? And they're like, it's just not possible. We can't get more supplies here. And he was like, well, can we just pay someone to do it? And so he's like, I'm going to pay everyone an extra $1,000 today. And there's There's 30 people working, it was $30,000. A lot of people would look at that and be like, that's kind of irrational to spend an additional $30,000. But, you know, he looks at that and he was like, this is what I need to make this excellent. Right. We're just going to do that. What ended up happening was it was possible and Jimmy just kept pushing.
